Social Media Blog
Stay informed about everything Social Media and TB with blogs written by our team
Featured Social Media Blogs
How Apple’s iOS 14 Update Will Impact Web Advertisers
Yet another policy is being implemented across Facebook for advertisers everywhere. With the rapid and exponential growth of digital advertising and data tracking, Facebook has been taking strides over the years to cater its platforms towards both co …
By: Today's Business on February 26, 2021
Facebook Removes 20% Text Restrictions for Paid Ads
By: Today's Business on November 13, 2020
Understanding Facebook’s Special Ad Category for Real Estate Advertisers
By: Today's Business on June 30, 2020
What Facebook’s Recent Updates Mean For Your Social Media Strategy in 2019
No social media platform ever stays the same. Updates are what keep a platform relevant, and Facebook and Instagram are always looking for the best ways to improve user experience. With more and more businesses and brands embracing these new changes, …
By: Today's Business on February 27, 2019
Check Out Our Recent Social Media Blogs
How Apple’s iOS 14 Update Will Impact Web Advertisers
Yet another policy is being implemented across Facebook for advertisers everywhere. With the rapid and exponential growth of digital advertising and data tracking, Facebook has been taking strides over the years to cater its platforms towards both cons …
By: Today's Business on 02/26/21
Facebook Removes 20% Text Restrictions for Paid Ads
For years, Facebook’s 20% text restrictions have been a thorn in the side of social media advertisers and graphic designers everywhere. On September 7, 2020, Facebook announced they will no longer be penalizing ads with higher amounts of image text. Th …
By: Today's Business on 11/13/20
Top NJ Food Blogs You Should be Following
If you’re from New Jersey then you know we take pride in all of the flavor our state has to offer. We just can’t keep quiet about it. We publish, review, and post about recipes, restaurants, bars, and beer. It’s how we share what we love! And it’s how …
By: Today's Business on 10/16/20
Understanding Facebook’s Special Ad Category for Real Estate Advertisers
In August of 2019, Facebook officially rolled out its Special Ad Category update within Facebook Ads Manager, which restricts ad targeting options for any account running ads related to credit, employment, or housing. The purpose of this new ad categor …
By: Today's Business on 06/30/20
Yes, Facebook & Instagram are Down… Again.
It’s the day before Fourth of July weekend, and it looks like Facebook’s family of apps are already in vacation mode. And ironically enough, Facebook is relying on Twitter to let its users know about the issues their platforms are having today. We’re …
By: Today's Business on 07/03/19
What Facebook’s Recent Updates Mean For Your Social Media Strategy in 2019
No social media platform ever stays the same. Updates are what keep a platform relevant, and Facebook and Instagram are always looking for the best ways to improve user experience. With more and more businesses and brands embracing these new changes, i …
By: Today's Business on 02/27/19
The Secret Behind the Best Instagram Captions
In a society driven by social media platforms like Facebook, Snapchat, and Instagram, the things we post are woven into the very fabric of who we are. In an odd way, there is a subconscious worth placed on us depending on how much attention we receive …
By: Today's Business on 01/17/19
5 Reasons Why Your Business Needs Social Media Marketing
By Tom Ottaiano, CEO, Today’s Business 1. Social Media connects you with your audience. Times are changing and the world of advertising is going digital. Social media has expanded its influence way beyond a Facebook or Instagram account. It’s not just …
By: Today's Business on 11/08/18
Social Media Listening: Why Your Business Needs It
Social Media has become essential for businesses, making real-time engagement extremely vital. So, why not take advantage of social media listening? It not only provides insight on your customers, but allows you to develop a strong brand reputation, ou …
By: Today's Business on 07/19/18
5 Things You Don’t Know about Facebook
Stay in the loop with Facebook’s constantly changing environment! Typically, once you finally get comfortable with one change Facebook makes, they are switching it up and adding new things leaving you behind in a scramble, constantly trying to learn. 1 …
By: Today's Business on 08/16/17
Snapchat’s Dancing Hot Dog Epidemic
There have been many different takes on Snapchat’s recent Dancing Hot Dog frenzy. Some articles even goes as far to say the poor hot dog is hiding all of its fear, anxiety, and stress behind the happy break dancing facade. Let’s take a look at just how …
By: Today's Business on 07/14/17
Changing Social Media Platforms for the Better
There is a continuous debate on whether change is for better or worse. In the cases of some of your favorite social media platforms (Twitter & Instagram), it is definitely for the better! These social platforms are constantly creating new features …
By: Today's Business on 07/07/17
5 Brands with Awesome Social Media Strategies
Social media is a great way to both engage with and market to consumers. No matter what your favorite social media platform is, there is a way to capitalize on the channel’s success to bring awareness to your business. From great engagement with their …
By: Today's Business on 06/15/17
The Constant Battle Between Snapchat and Instagram
Over the past few years, Facebook and Instagram have been looking for the best way to catch-up with Snapchat’s ingenious platform. From being able to send pictures that disappear to creating an almost live stream of the user’s day, Snapchat has become …
By: Today's Business on 05/15/17
Which Social Platform is Best for Your Practice?
There are many different reasons why medical groups should be taking advantage of digital advertising — specifically, social media. With the number of users growing on these platforms daily, patients are finding new avenues to contact doctors. Social m …
By: Today's Business on 04/24/17
7 Stats About the Top Social Networks for Medical Practices
Let’s be real – social media is slowly starting to run the world. It holds an enormous amount of power over your brand and perception within the healthcare community. Some of the best patient feedback comes in through Facebook and Twitter, where you ca …
By: Today's Business on 03/23/17
Travel the World with These 5 Instagram Accounts
WARNING: This blog features photos that will result in serious FOMO! The fear of missing out, better known as #FOMO, is defined as the side effect for viewing posts of an exciting or interesting event on social media that you were unable to take part i …
By: Today's Business on 11/16/16
Using Social Media as a Focus Group
Focus groups have been a marketing tool used to gauge consumers’ interest in a product since the golden age of traditional marketing. While they are known for being done in person or over the phone, social media’s popularity has led to inform …
By: Today's Business on 11/01/16
How Social Media is Used in Emergency Situations
The days of waiting for the newspaper to arrive to read about what’s going on in the world are long gone. In today’s society, one of the first places people go for news and healthcare updates is their favorite social media platform. Social Media a …
By: Today's Business on 10/19/16
When it Comes to Social Media, Corgis Are King
This majestic creature is the Pembroke Welsh Corgi: Image via Wikipedia If you have an Instagram account, then you’ve definitely seen that loaf-of-bread body and teddy bear face many times before. Corgis have made their way into our hearts and Instagra …
By: Today's Business on 10/17/16
Why Your Physical Therapy Clinic Needs to be on Social Media
Did you know that according to the United States Bone and Joint Initiative (USBJI), there are 50% of Americans over the age of 18 who develop a musculoskeletal injury that lasts longer than 3 months? That’s 108 million individuals who will need physica …
By: Today's Business on 10/12/16
What Your Favorite Social Platform Says About You
In this day and age, we’re all addicted to social media, but the platform we choose to spend the most time on varies. Whether you’re looking to post your lunch from some hip new restaurant, share your new work promotion, or upload a selfie showing …
By: Today's Business on 10/10/16
How Doctors Can Benefit From Snapchat
How Snapchat is Changing the Medical Profession Snapchat is a rapidly growing social platform, grossing over 100 million users to date worldwide. With 10-second clips that only last 24 hours before disappearing, this app allows consumers to get sneak p …
By: Today's Business on 10/05/16
How a New App Can Help Doctors Save Lives
One of my closest friends is currently going to medical school at NYU to become an Orthopedic Specialist in the Sports Medicine field. After hours and hours of reading from a textbook, the majority of his classmates agreed that they learn best from a r …
By: Today's Business on 09/28/16
Facebook for Foodies
Want to spice it up in the kitchen? You don’t need a recipe book or have to sit in front of the TV and follow the Food Network for inspiration! As you’re scrolling through your Facebook feed, you may have started to see short cooking videos or recipes …
By: Today's Business on 09/26/16
How Social Media Raises Medical Awareness
How Social Media is Changing the Way We Increase Awareness In a world where social media saturates our everyday perception of reality, some of us question the significance of Facebook statuses, the importance of 140 character commentaries, and the infl …
By: Today's Business on 09/21/16
3 Reasons Why Facebook Rejected Your Ad
Facebook is an excellent platform to run advertisements for your business. With over 1.7 billion monthly active users on Facebook and 1.1 billion daily active users on Facebook, there is no good reason why your business is not advertising on this …
By: Today's Business on 09/19/16
7 Instagram Accounts That Will Enrich Your Life
Disclaimer: while I truly believe following these accounts will drastically change your life, this is completely based on my OPINION. No facts whatsoever. But if it helps make my case, I do spend 60% of my day on Instagram. Some might even call me an e …
By: Today's Business on 09/14/16
4 Ways Orthopedic Surgeons Can Be Successful on Social Media
How to Create a Successful Social Media Campaign Social media can be a scary place for the medical universe. However, social media platforms are the perfect spot for doctors to connect with current and potential patients, colleagues, and the surroundin …
By: Today's Business on 09/12/16
Should My Business Be On Twitter?
Plain and simple… YES. Q: But how can you say yes when you don’t even know what my business does? A: It doesn’t matter. Regardless of all the good or not so good things you’ve heard about Twitter, it is still the 3rd largest social media platform on th …
By: Today's Business on 08/30/16
Tips for Building Your Brand’s Following on Twitter
Getting Twitter followers is easy. Throw 20 bucks into some sketchy app and you can pick up a few thousand followers faster than you can say Jack Robinson. Image Source Getting the right Twitter followers are not easy. Sure, big follower numbers look g …
By: Today's Business on 08/22/16
5 Social Media Platforms to Explore in 2016
Look out Facebook, rising social media platforms are coming for you! Social media marketers should always be on the lookout for new and exciting social media sites and applications. Here is a list of 5 social media platforms we believe you should explo …
By: Today's Business on 07/25/16
Do Us a Flavor and Use Social Media: How Lay’s Tapped Into Social Media
Creatively promoting a product that has been on the market for decades isn’t always an easy task. So how do you take a decade old product like potato chips and make them new and exciting? America’s favorite potato chip brand has taken to modern and eng …
By: Today's Business on 07/20/16
5 Apps You Need to Download Right Now
With so many incredible apps out there, it can be difficult finding the right one to meet your needs. Use this guide to determine which apps should definitely be on your smartphone right now. Timehop Timehop has been around for little while but it’s st …
By: Today's Business on 07/05/16
Facebook vs. YouTube Video Ads
Facebook vs. YouTube: Where Should You Put Your Video Ad? For a client whose goal is an increase in video views, Today’s Business ran the same video as an advertisement on both Facebook and YouTube. The results were as follows: Facebook YouTube Impress …
By: Today's Business on 06/20/16
The Netflix/Social Media Paradox
Remember when the only way you could watch an episode of a show you liked was to sit down in front of the TV at the exact time the show was airing, and watch it, commercials and all? Yeah, neither do I. Less and less people are watching traditional TV …
By: Today's Business on 06/15/16
Content, Content Everywhere. But Really, Where Is It?
Content is everywhere, you just need to know where to find it. You don’t need to be physically at a particular destination to acquire unique, original content. The benefits are two-fold: you are engaging with fans across social platforms that took the …
By: Today's Business on 06/09/16
The 2016 Election: How Social Media Comes Into Play
This isn’t the first year that social media has played into politics. In 2008, President Barack Obama gained huge influence with his (and his campaign team of social media savvy millennials) ability to successfully bring political discourse into social …
By: Today's Business on 06/07/16
Eat Vicariously Through Your Instagram Feed by Following These 6 Accounts
Whether you’re guilty of Instagramming a picture of your brunch or obsessively stalking #eeeeeats, there’s no denying that Instagram is the best social media platform for foodspiration. There are over 160 million posts tagged #food along with over 45 m …
By: Today's Business on 06/02/16
The Best Facebook Ads For Businesses
Facebook is the largest social media platform in the world. There are over 1.55 billion monthly active Facebook users worldwide. Facebook is an essential tool for businesses to grow their brand awareness. It is very important to know what types o …
By: Today's Business on 05/19/16
Everything You Need To Know About Twitter Ads
Twitter has over 310 million monthly users. Twitter is a social platform used to get the latest news and trends from around the world. Businesses can take advantage of Twitter advertisements to gain more followers for brand awareness, to drive people t …
By: Today's Business on 05/11/16
Social Media Stars Who Became Famous IRL
IRL= In Real Life Fame has become more accessible than ever, because there is this new way to attain it sitting in our back pockets. As it turns out, social media can actually be used for more than just showing off pictures of your baby, your half eate …
By: Today's Business on 05/09/16
How the NHL uses Social Media
As a fan of hockey, you used to have to wait for tomorrow’s newspaper or the TV news at night to see content from your favorite team. However now more than ever, hockey fans are going social to look for content on their favorite NHL team. The NHL recog …
By: Today's Business on 05/04/16
Three Films That Used Social Networking To Generate Major Buzz
Throughout the history of film, studios have continually had to figure out new ways to market their product as technology has evolved. Initially they were limited to print advertising, which is still a major promotional tool when it comes to one-sheet …
By: Today's Business on 05/03/16
Team Success on the Court and Online – Does it Correlate?
On the court success is difficult enough, but does it translate to a successful online and social media presence? Many factors come in to play; numbers can be based on current players (or even former), team history (or lack thereof), city they play in, …
By: Today's Business on 04/25/16
Social Media Marketing: Content Strategies to Rock Each Platform pt. 2
In my last blog, Social Media Marketing: Content Strategies to Rock Each Platform pt. 1, I discussed platform specific marketing strategies for Facebook, Twitter and Instagram. In this blog, I will be discussing platform specific strategies for Pintere …
By: Today's Business on 04/19/16
10 Ways You Can Grow Your Fitness Following
These days, people are always trying to find ways to grow their social media audience. A simple search on Google will provide you with 50 different ways to do so. What makes the fitness industry so different is that you can’t use one of these cookie cu …
By: Today's Business on 04/13/16
Marketing to Gen Y Consumers
Generation Y, also known as millennials, are a key demographic in the consumer market. Building a rapport with this generation can be extremely beneficial to a company. We are dubbed the “digital natives” so marketing to our generation is done mostly t …
By: Today's Business on 04/06/16
Top 5 Social Media Pranks
You’ve just been Rick Rolled by the #TBTeam! Happy April Fools Day!
By: Today's Business on 04/01/16
Real Time Engagement in 2016
As more customers flock to the Internet to communicate with businesses, the more important real time engagement becomes. Customers do not only want a response, they expect one, and expect it quickly. With live streaming, instant communication and updat …
By: Today's Business on 03/30/16
When Change Isn’t Welcomed: Backlash to the Algorithm
As human beings, we hate the idea of change. We intrinsically resist it. Change is often imposed upon us, therefore, we don’t have time to process it or understand the benefits of the change. It takes us out of our comfort zone. The question comes to m …
By: Today's Business on 03/29/16
Why Social Influencer Marketing Is Valuable for Businesses
Anyone on social media is bound to be following at least one social influencer. Whether it is a favorite celebrity of yours, an account posting some motivational quotes, or some sort of parody account- these are all social influencers. Ever notice that …
By: Today's Business on 03/23/16
Social Media Swipeout
Spring is in the air! While you might be spring cleaning around the house, it might be time to take a look at your social media, too! When you become a social media junkie like me, you can’t help but to post and follow almost everything and everyone. B …
By: Today's Business on 03/21/16
2016 March Madness – Battle of the Twitter Accounts
March Madness is a month long holiday for some people, and filling out a bracket is a ritualistic experience. Image via Pinterest Everyone has their own unique way of going about filling out their bracket. Personally, as an Indiana Grad, I tend to lean …
By: Today's Business on 03/17/16
5 Ways to Use Twitter Polls to Boost Business
Ever since their release , Twitter polls are taking the Twitterverse by storm. The traditional ways of taking a poll, whether it be tracking replies, using hashtags, or asking your followers to retweet for one option or favorite for the other is now pa …
By: Today's Business on 03/02/16
#OscarsSoWhite: Social Media As Social Awareness
This Sunday, Hollywood royalty will descend upon the Dolby Theater for the 88th Academy Awards ceremony. However, for the 2nd year in a row, a heavy cloud weighs over the proceedings, as audiences have been vocal on social media about the show’s lack o …
By: Today's Business on 02/26/16
#DamnDaniel! Back at It Again with the White Vans!
Every month there is a new video or meme that instantly becomes popular throughout the Internet. An Internet meme is defined as an activity, concept, catchphrase or piece of media that gains traction and spreads rapidly via the Internet. If you are act …
By: Today's Business on 02/24/16
The Good, the Bad and the Ugly of Yik Yak
Have you ever been hesitant to send out a tweet because your name is attached to the message? Well, with the social media mobile application, Yik Yak, you will never need to subtweet again! Yik Yak allows users to create and view anonymous “Yaks” withi …
By: Today's Business on 02/22/16
How Businesses Can Take Advantage of Instagram Ads
Advertising on Instagram is finally available for all businesses. Instagram has over 400 Million Users and it is the perfect platform to host mobile ads. Now big and small businesses can take advantage in advertising through this social platform to tar …
By: Today's Business on 02/15/16
Top 10 Pick up Lines for Tinder
The social dating application, Tinder, has become a major success in recent times. The new wave of mobile dating apps has made it convenient for young adults to set up a profile and start “matching” with other singles in seconds. The rise of these apps …
By: Today's Business on 02/10/16
Twitter Beef: Kanye West vs. Wiz Khalifa
When we rang in 2016 a mere month ago, many were expecting the battle of the year to take place in many different arenas. Perhaps it would be on the silver screen with Batman v. Superman: Dawn of Justice. Or in the NFL Playoffs with the final chapter o …
By: Today's Business on 02/05/16
5 of Your Favorite Brands That Have Killed It On Twitter
While social media may not have been originally created as a marketing tool for big brands, it has certainly become one. Especially Twitter, because of its immediacy and ability to connect just about anyone in the world. Brands can use their Twitter to …
By: Today's Business on 02/03/16
5 Apps for Innovative Instagram Content
The ‘Gram is a vast universe filled with endless possibilities. Really though, if you are using Instagram it is imperative to show that you are with the times and on top of the latest apps and software out there that can help you design unique c …
By: Today's Business on 01/27/16
Social Media Trends to Know in 2016
A New Year always brings excitement and change! As we reflect on all of our accomplishments and new resolutions, we begin to think of everything to look forward to in 2016. We all know social media changes daily, but a few trends begin to emerge as we …
By: Today's Business on 01/18/16
The 10 Best Photobombs of 2015
Before we dive into the best photobombs of the past year, can you tell me when the first photo was bombed per se? Yeah, me neither; however, according to a quick Google search, it could be this photo taken by Mary Dillwyn in 1853… Image Source Just l …
By: Today's Business on 01/11/16
Social Media Fails of 2015
Some might say that using social media is an art form. At Today’s Business, we take pride in our social media techniques, so when we come across social media fails, they make us cringe a little bit extra. Most social media fails come from the everyday …
By: Today's Business on 12/23/15
The New Facebook Update
As always, social platforms are always updating to stay relevant with their users. You saw this precisely in my last blog about Snapchat’s new update. Facebook recently launched their new round of updates and they are actually pretty interesting. Faceb …
By: Today's Business on 12/21/15
How to Utilize A Large Social Following To Help With Market Research
What’s your definition of marketing? Have you ever taken the time to think about how YOU define marketing? Before I blow your mind with the easiest and simplest definition of marketing, let’s first check out the dictionary definition courtesy of Merri …
By: Today's Business on 12/14/15
Three Steps to Creating the Best Facebook AD
Graphic design is very important in the digital industry, as it creates brand awareness and is crucial in advertising. This is especially important when fans visit the Facebook page of their favorite brand, restaurant, or bar and the first thing they s …
By: Today's Business on 12/07/15
How Personality Theories Affect Social Media Engagement
Understanding social media habits is derived from understanding your own personality type. Myers-Briggs type indicator (MBTI) is a self-examining survey designed to indicate psychological preferences on how people perceive the world and make decisions. …
By: Today's Business on 12/02/15
What you Need to Know about Facebook’s New Reactions Feature
Well, it’s not the “dislike” button that everyone thought was coming, but Facebook recently announced that it was starting to test a new addition to its infamous “like” button. Meet Reactions, Facebook’s attempt of the wildly famous emoji trend. While …
By: Today's Business on 11/30/15
Tweets: A New Addition to the Google Arsenal
Beginning in May of 2015, Google and Twitter agreed to a deal that would establish Tweets to show up in mobile Google searches. Makes sense, as Twitter is mostly a mobile platform. But recently you may have noticed that tweets have now begun to pop up …
By: Today's Business on 11/23/15
Motivating Millennials: 5 Influencers to Follow on Social Media
Generation Y is undeniably the most tech-driven yet misunderstood generation. While some may argue we have a get rich quick/ stay at home mentality when it comes to work, Millennials are actually making their own way in society and beating the odds. No …
By: Today's Business on 11/16/15
5 Ways to Become Famous on Periscope
Have you ever wondered how some people are able to accumulate tons of new followers and engagement on their social media platforms? Do you wish there was a new and exciting app where you could finally attain fame? Well you are in luck, the social live …
By: Today's Business on 11/11/15
7 Signs Your Business Should Invest in Social Media
If you haven’t thought about using social media to your benefit yet, it’s about time that you started! It doesn’t matter what kind of business you have, social media has a platform and a strategy that will work for you and your business. It’s important …
By: Today's Business on 11/04/15
The Next “Big Thing” On Snapchat
Since 2011, people have been instant messaging photos using this thing called Snapchat. Since then, it’s taken the world by storm. In May 2014, according to Snapchat, the app’s users were sending 700 million photos and videos per day, while Snapchat S …
By: Today's Business on 10/28/15
Are You Addicted To Social Media?
Are You Addicted To Social Media? Hint: you probably are. If you’re between the ages of 18 and 49 and own a smartphone, you’re probably on social media in some way, shape or form. 45% of Facebook users, 32% of Instagram users and 22% of Twitter users a …
By: Today's Business on 10/26/15
Social Media Marketing: Content Strategies
Social Media Marketing: Content Strategies To Rock Each Platform pt. 1 So you’ve finally bought into this social media marketing thing, but now you have no idea where to start. Deep breaths — everything is going to be just fine! First, congratulate yo …
By: Today's Business on 10/12/15
Response Team: Social Media Monitoring Do’s and Don’ts
Response Team: Social Media Monitoring Do’s and Don’ts Good morning/afternoon/evening , The following comment/message/mention came in via Facebook/Twitter/Instagram. Please let us know how you would like us to respond, and we will do so accordingly. …
By: Today's Business on 10/07/15
Social Media: Then vs. Now
While social media didn’t explode until after the millennium, its roots can be traced back to the 1990s and the dawn of the Internet. The major platforms that people use now such as Facebook, Twitter, Instagram, and YouTube all had predecessors prior …
By: Today's Business on 10/05/15
LinkedIn: More Social than Networking?
Ever receive an endorsement from someone you don’t know, or a random connection request with no message or follow up email? You’re not alone. As a young professional, it is important to keep LinkedIn updated with milestones and skills. However, there a …
By: Today's Business on 09/25/15
Mind Your “I’s” and “G’s”: Proper Instagram Etiquette for 2015
Instagram has become a huge and, dare I say, almost essential part of our daily routines. It’s basically a scrapbook for the modern age–if used correctly, of course. You want be able to put your photos on display, while also appealing to your follower …
By: Today's Business on 09/21/15
3 Reasons Why KPI Reporting Maximizes Performance on Facebook & Twitter
You might be asking, what does KPI stand for? KPI stands for Key Performance Indicator. The reason why these reports are essential to the growth of your social media campaign is because it gives you information regarding how each Facebook post or Twee …
By: Today's Business on 09/09/15
5 Social Media Fails from the Sports World
Social Media has become such integral part of sports media and marketing that it has become the number one source for people to read their sports news, follow players they idolize, and debate over hot topics in the sporting world. This two way window a …
By: Today's Business on 08/26/15
What Does Your Instagram Filter Say About Your Personality
On Instagram, everyone is a photographer. With help from Instagram filters, boring cups of coffee and your very typical sandwich can be transformed into works of art. A lot can be said about your personality just by looking at your Instagram page. Let’ …
By: Today's Business on 07/17/15
How to Hit 20 Million Followers on Instagram
Building your brand on Instagram takes time and effort. Unlike Facebook and Twitter, which encourage brands to run paid ads, the majority of Instagram users are forced to grow their pages organically. Because of this, you’re probably wondering how one …
By: Today's Business on 07/09/15
13 Sports Twitter Accounts You Must Follow
The Baker’s Dozen: 13 Twitter Accounts Sport Fans NEED to Follow Sports and Social Media go hand in hand, and the Baker’s Dozen will try to fall somewhere in the middle. This originally started off as a weekly NFL column I did while a student at Indian …
By: Today's Business on 07/02/15
What Kind of Selfie Taker Are You?
Image via ABC News Just last year, a study found that selfies leads to an increased popularity on Instagram. The evolution of selfies has found its way into the presence of social media, and ultimately into our culture. What would we do without selfies …
By: Today's Business on 05/13/15
Periscopes, Up! Live Stream Video Goes Social
As smartphones get smarter, stronger, and faster, the ability for anyone who owns one to become a real-time photographer or videographer is very real. With instant photo sharing integrated into mobile devices for Facebook and Twitter, apps like Instagr …
By: Today's Business on 04/10/15
Facebook Ad Targeting 101
Targeting on Facebook takes advertising to the next level. Now brands are able to share their ads to a specific target audience tailored to your business. Ads can be customized for your audience based on location, demographics, interests, and …
By: Today's Business on 04/01/15
6 Tips for Creating Engaging Content on Facebook
Getting your company on social media is a great way to communicate with current customers, as well as attract new customers. While having a social media presence for your brand is important, it is equally important that your presence be a positive one. …
By: Today's Business on 03/23/15
A Guide to Using Hashtags for Business
#Hashtags may #confuse those who are not well #versed in #SocialMedia, but they are #actually a #very #simple #concept. (Sorry for all the hashtags, just giving an example!) What is a hashtag you ask? To answer that question, we must start at the birth …
By: Today's Business on 03/18/15
5 Steps to Creating a Content Calendar for your Social Media
Facebook, Twitter, Instagram, oh my! How do businesses stay on top of their social media campaigns while still managing their business? A content calendar is a small step to take when organizing content for a business’ social media accounts. With so ma …
By: Today's Business on 03/16/15
Social Overload: 4 Signs You’re Going Overboard with Social Media
Are you obsessed with social media? Do you constantly find yourself interrupting your day to send a Snapchat of your lunch to friends? Or maybe taking a selfie becomes an hour long ordeal? Many users are so wrapped up in the latest social trends, that …
By: Today's Business on 03/09/15
6 Tips to Engage Your Restaurant’s Customers on Social Media
A successful online marketing campaign does not stop at creating quality content. By increasing engagement on your page, you are building relationships with new and old customers, which leads to more business. In order to keep your customers engaged on …
By: Today's Business on 03/04/15
4 Insta-Ways to Solidify Your Instagram Presence
Since its founding in 2010, Instagram has grown to over 300 million active users across the globe. For businesses, this means that Instagram hosts a large audience of potential consumers, ready to engage with your brand. Evidence tells us that prospect …
By: Today's Business on 02/26/15
4 Key Social Media Stats You Need to Know
This post was written by Sean Doherty, one of our Account Executives. So your business is on Social Media, but what now? Is it even working? Aside from new fans or followers, which are important, there are so many statistics out there that it can be da …
By: Today's Business on 02/20/15
5 Rules of Engagement for Social Media Customer Service
As more and more companies get in the business of actively marketing on social media, they are exposing themselves to an entire new market of customers. Businesses are also getting involved with the loudest group of consumers in history, who are capabl …
By: Today's Business on 02/17/15
4 Ways to Keep Customers Coming Back to Your Restaurant with Social Media
There are hundreds of thousands of restaurants on social media, and every single one of them are competing for the same customers. If you want to use social media to keep seats filled on a nightly basis, there are certain approaches that are proven to …
By: Today's Business on 02/06/15
Ways to Get Your Practice Noticed on Facebook
Getting your medical practice noticed on Facebook can seem like a daunting task for those who are not social media “experts”, or your practice specializes in topics that you just don’t know how you talk about. For my inaugural Today’s Business blog pos …
By: Today's Business on 02/02/15
Tips to Design a Great Facebook Cover Photo
Whether you own a small business, a large brand or have your personal Facebook page, the cover photo is the first visual piece of content before they continue to the posts or photos. Studies have shown that viewers will blow right past the whole top se …
By: Today's Business on 01/28/15
How to Sell Using a Facebook Application
This post was authored by our Digital Developer, Will Landon. When I was younger, I was home from school one day because I was sick, I think I had a fever. So being sick at home and a kid I did what any other kid would do in my situation. I was channel …
By: Today's Business on 01/26/15
How to Achieve The Blue Tag: Getting a Featured Tag on Tumblr.
Social media marketing has taken over platforms like Facebook, Twitter, Instagram and Pinterest, but what about Tumblr? Tumblr is one of the less explored platforms, in terms of marketing, but, if utilized properly, can provide a company a huge audienc …
By: Today's Business on 01/23/15
Mistakes Brands Make on Social Media
This is part one of a series, authored by our Creative Director, Sha Kawash. In today’s world, almost everyone lives on social media. For this reason, a successful social media campaign can truly take your brand to the next level. Stand out amongst you …
By: Today's Business on 01/20/15
Facebook Analytics: What Do You Need to Know
Social Media marketing is changing the way people connect with one another. Facebook helps businesses attract new customers and drive in business. It is essential for businesses to have a social media campaign in order to start more conversations, bri …
By: Today's Business on 01/14/15
Social Media and Healthcare: A Perfect Match
Use of social media in healthcare is increasing rapidly. Social media is a powerful marketing channel for all the industries and especially for the healthcare industry. The use of social media in healthcare has proved to be an effective strategy for ma …
By: Today's Business on 12/04/14
Facebook Ads 101
Got the new business’ fan page all set up? Added all your friends and family members to your page? Great, that’s the easy part. What many small businesses fail to understand, is that although you may have earned all of your fans, your posts only make i …
By: Today's Business on 12/04/14
Developing a Winning Social Media Strategy
Consistency is an overlooked virtue when establishing your business’ social media presence. Customers and prospects should feel that they are interacting with one brand, not many different departments. A huge part of this consistency is creating a des …
By: Today's Business on 12/03/14
How Much Should I Spend on Social Media Marketing?
According to the Direct Marketing Association, if you run a direct response campaign and spend $1, you’ll typically generate $10 or more in return. They know this because they’ve been tracking the transactional data from direct mail, paid search, direc …
By: Today's Business on 12/03/14
4 Key Social Media Stats You Need to Know
So your business is on Social Media but what now? How do you know if it’s working? Aside from new fans or followers, which are important, there are so many statistics out there it can be daunting to know where to pay attention. The next step is learnin …
By: Today's Business on 01/01/70
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