Brands Who Are Giving Back During the COVID-19 Pandemic

At Today’s Business, we have built a culture of positivity. Despite what might be happening around us, we try to be grateful for what we have and strive to be a light in a dark tunnel. That is why we started our #ShareTheGood campaign. In this article, we will be talking about brands that are doing an awesome job of giving back and helping others during these difficult times. Hope you enjoy!


Sports have always brought people together but now is a time where we need them to keep people apart. And FOCO is doing just that with their MLB #StayAtHome partnership. Not only have they created awesome shirts that will help spread the word about social distancing but they are giving away 30% of the net sales to Feeding America’s COVID-19 Response Fund. They also have created the official team face coverings to help stop the spread of coronavirus. 30% of the proceeds from the face coverings will be donated to charity. If you’re a sports fan and want to help give back, definitely check FOCO out.

2. Rhone

Rhone is a men’s activewear brand known for creating a great community of men who refuse to settle. Unity is stitched into the brand’s DNA. Anyone who is familiar with this brand knew they would find a way to help others during this crisis. And, of course, Rhone quickly found a way to help people stand together against COVID-19. Rhone has announced that it is donating 10% of all proceeds to Direct Relief, a humanitarian aid organization. Direct Relief allocates funds to different humanitarian needs such as the ongoing COVID-19 pandemic. Rhone is doing its part to consistently support growth physically, mentally, and spiritually. Join the Rhone crew in standing shoulder-to-shoulder against our common enemy.

3. Mizzen & Main

Not all heroes wear capes! Heroes in 2020 wear Mizzen & Main. Mizzen + Main understands that all of us have a role to play during the COVID-19 global pandemic. The brand is ensuring that we continue to help each other during this time of need. Mizzen & Main is offering 10% off site-wide and is donating 10% of proceeds to organizations like North Texas Food Bank and Feed the Frontline, non-profit organizations that help families affected by the pandemic and healthcare workers risking their lives for our sake respectively. If you’re a hero that can’t stand the standard hero uniform, grab your stylish superhero get-up at Mizzen & Main. Use coupon GIVE at checkout to help Mizzen & Main’s heroic efforts.

View this post on Instagram

How we’re working to support our community. A Message from our CEO: Like you, we are inspired by the countless stories of community outreach and support. Over the last few weeks, we have worked through the ways we can deliver meaningful impact during this time. We welcome you to join us. Now through May 1, we will donate 10% of the proceeds from our GIVE initiative to two local organizations: North Texas Food Bank, supporting local families in need. Feed the Front Line, a meal delivery program that feeds the healthcare workers risking their lives to fight the virus while supporting local Texas restaurants. And as a thank you, you will receive 10% off your purchase. It is important to us to use our product for good. In this pursuit, we have worked with partners to make 17,000 masks from our performance fabric to distribute to local essential workers. We will continue this effort by donating up to 45,000 more yards of fabric to be sewn into much-needed supplies. We are so grateful that, through your support, we are able to give some comfort to those in need of relief. With deepest gratitude and thanks, Chris

A post shared by Mizzen+Main (@mizzenandmain) on

4. Hydrant

Proper hydration is quintessential to life. The geniuses behind the perfectly concocted Hydrant – a hydration formula with delicate balance among water, magnesium, sodium, potassium, and zinc, have shown that true wisdom lies in supporting one another. Hydrant’s dedication to your health and well-being is evident in their support of the Mount Sinai Hospital in New York’s healthcare workers. Hydrant has donated 5000 packets of rapid-hydration formulas to the brave heroes fighting on the front lines. Not only that, healthcare workers who DM their Instagram profile get free hydration formula packets. Hydrant makes sliding into DMs that much more worthwhile.

5. KITU Super Coffee

Super Coffee is the ultimate morning pick-me-up. Now they are not just lifting your energy but are doing their part to lift up the lives of those in need. KITU Super Coffee is pledging to donate 3% of all proceeds to the Bowery Mission, a non-profit organization with a rich history of rebuilding lives. By purchasing KITU Super Coffee you can help stay sharp while also supporting others. Check out the details here.

6. New Republic

New Republic is an affordable men’s footwear brand that is a part of the Menlo Club’s house of brands. The Menlo Club has built a very strong community by always providing value outside of just providing quality and stylish clothing. So when founder, Dee Murthy, saw what was going on he quickly pivoted his production team to start producing face masks in an effort to limit the spread of COVID-19. For every face mask they sell, New Republic is donating a face mask to their local Los Angeles community (specifically the West LA VA Hospital and local senior centers). Get your mask from New Republic here.