By Tom Ottaiano, CEO, Today’s Business
1. Search Engine Optimization
Optimize Your On-Site Content
Content is king these days and everything that you publish on your site should be providing intrinsic value to your target audience. But it doesn’t stop there. If the content is not properly optimized, it will not drive the volume of traffic that you want.
Take a look at your site. Is your content utilizing the right keywords? Is it incorporating the correct subheadings and headings? Is your content reachable? These are important questions to ask yourself when you are noticing a decrease or plateau in website traffic.
Technical SEO
Google is constantly crawling every website on the Internet to determine whether or not your site is something that is high quality and understandable to a user and their search intent. Your site should not have broken links. It should be utilizing the right title tags and meta descriptions. Your meta descriptions should be relevant.
There are so many moving parts on both the content and technical side that impact your site visibility. Search Engine Optimization is a marathon, not a sprint and in time, the results will be indisputable.
2. Is Your Website Responsive?
Page Speed
Speed sells. Page speed is a huge factor when it comes to driving traffic to your website. It will impact your organic ranking along with the amount of time that a user will spend on the site. These are factors that will ultimately determine whether conversions are happening on your site.
Mobile Friendly
These days everything is going mobile. Sites that are not designed to be viewed on a mobile device fall behind in the organic search ranking and generate less traffic. If you want to start driving real traffic, take a look at your mobile site and determine whether or not it can be effortlessly navigated and viewed.
3. Social Media Marketing
Social Advertising on Facebook and Instagram
Social media advertising is a great way to boost traffic to your site. Say your business is having a flash sale. A great way to spread the word and drive sales is by running a paid ad campaign. You will be able to reach not only potential customers, but you will also be able to remarket to those who have previously interacted with your site or social media pages and are more likely to purchase.
Another huge benefit of running a social ads campaign is that it is trackable. By utilizing tracking links and deploying the Facebook Pixel, you will be able to see how many sessions and conversions each campaign has driven.
4. Search Engine Marketing (PPC)
SEM (PPC) allows for your website to show up at the top of Google which drives more traffic. Utilizing a pay per click strategy on Google makes it possible for you to rank above your competitors even if you are below them organically.
Bidding on the right keywords according to your industry and your location will generate significant increases in website traffic. A PPC campaign is an important puzzle piece in the website traffic equation that you should be using.
5. Email Marketing
Once you build out an engaged email list, you’ll be able to launch a successful email marketing campaign. Consistently delivering the right content to your list and encouraging them to visit your site is an effective way to drive even more traffic to your website.
Full Service Digital Marketing at Today’s Business
Your digital marketing efforts will be more effective and yield more powerful results when you take a 360 approach that covers all bases. Here at Today’s Business, we interlace the strategies between all of our services to ensure that your campaigns are as successful as they can be. SEO, SEM, Website Development, Social Media Marketing, Email Marketing all work adjacent to each other to achieve maximum results that are in line with your business goals.