3 Major Focuses for Digital Marketing in 2017

Can you believe that 2017 is more than halfway over?! It’s insane, we know, but don’t worry; we have the top 3 digital marketing trends for the rest of the year.

First things first, the device people are using to research and buy products/services has been gravitating towards mobile. This is a major factor for digital marketing come fall 2017, because brands will need to begin their creative for campaigns at the mobile level first. Another upcoming trend is going to tremendously impact e-commerce businesses. Companies that have e-commerce products targeted towards women, moms, or millennials will be seeing a huge impact from Pinterest within the next few months. Lastly, combining traditional and digital marketing efforts with the same strategy to enhance the underlying messaging for a singular campaign will significantly boost success. Keep reading to learn more about these digital marketing trends and how you can use them to elevate your business.

Why Your Focus Should be on Mobile

The numbers don’t lie: last October was the first month ever where more web pages were viewed on mobile devices than on computers. And the numbers are steadily increasing. Mobile campaigns allow marketers and advertisers to reach a wider audience than that of desktop or traditional marketing. Research estimates that by 2019, 72% of marketing dollars will be spent developing apps and ads for mobile platforms. Not only does this show us how big of an impact mobile is making in the digital marketing industry, but all of marketing.

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Image via Max Pixel

E-commerce businesses can also expect to see more sales from mobile devices than any other platforms. By the end of 2017, it is expected that 60% of e-commerce visits will start on a mobile device. With such overwhelming stats, businesses need to invest in digital marketing, specifically mobile advertising. 

Pin it to Win it: How Pinterest is Changing Social Media 

Pinterest is on a fast track to be the go-to social media platform for e-commerce businesses. While Pinterest is often an afterthought for many companies, it’s huge influence in the purchase decision funnel should not be forgotten about. Users pin at the inspiration stage, which comes long before the point of purchase, but it can help create a loyalty to your brand very early in the decision making process. Research has found 50% of Pinterest purchasers even create a pinboard to specifically aid in a purchase decision.

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This social media platform is dominated by women and millennials. Companies who are looking to target women, moms, and millennials can capitalize on this platform (if used correctly). It is without a doubt that Pinterest will become one of the most sought after platforms within the next few months!

How to Bridge the Gap Between Traditional and Digital Advertising 

To have a successful campaign, advertising should be cohesive throughout both digital and traditional channels. This means that campaigns should connect all platforms, regardless of whether they are traditional or digital. You want people to understand your brand and messaging no matter what piece of advertising they come across.

As mentioned before, mobile should be where the funnel begins for the campaign. Then, the rest of the creative assets should stem off from that. This will help all of the assets attribute to one story or concept rather than working against or singular to one another. With all of these techniques, your overall marketing campaign is bound to reach a wider audience and see greater results.

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