Within the medical field, it can be hard for doctors to hold a patient’s interest if an explanation involves jargon that they cannot grasp. While “Acute Viral Rhino Pharyngitis” may sound foreign, in reality, it is something that we’ve all experienced (the common cold). But if those words were transformed into a visual image, like an infographic, the medical world could be more relatable for patients. Presenting the right type of visuals to an audience can help increase your website traffic and the number of patients who schedule an appointment. Here are four ways that infographics can help your medical practice.
1. Infographics help patients see the bigger picture
When a patient can see what you are talking about, the material becomes more relatable. Infographics can be used for diagrams of the body, prevention tips, or creative displays of facts. These visuals can boost the content you share online as well as help out your patients and followers. Using infographics are a great way to educate, entertain, and engage your readers!
Image via Flickr
2. Infographics grab attention
The best way to stop someone from scrolling past your post on social media is to catch their eye. If you grab their attention, they are more likely to click through and learn more about your practice. Infographics present the opportunity for creative images, eye-catching colors and a visual for the viewer to remember.
3. People are more willing to share information if it is visually appealing
If a viewer finds your infographic appealing, there is a higher chance that they may share your post. This leads to more traffic on your social media pages. Staying on top of healthcare trends and creating content that your patients want to know more about will help ensure that your infographic is shared. According to Visually, “tweets with images (like infographics) receive 18% more clicks, 89% more favorites and 150% more retweets.”
Image via Flickr
4. Infographics are great for SEO (Search Engine Optimization)
In order to receive a high ranking on a search engine, your social media pages need to be active and interacted with. Infographics can help with SEO because they boost your company’s website traffic. You can use HTML format for keywords and embed codes to track their performance. Infographics can also lead to a higher authority if you brand them to your company and build awareness of the expertise you possess in the field.
Overall, infographics are a helpful tool when it comes to boosting online traffic for your medical practice. It also helps you stand out above the competition, who may not have a strong online presence. Today’s Business can help you achieve your digital marketing goals and provide all these benefits to your medical practice. Contact us today for more information!