Are you looking to invest in a digital marketing agency, well you have come to the right place then! Digital marketing agencies can be extremely helpful in many ways for getting your business ranked in search engines, however, do not put your fate into someone else’s hands without doing your own research first.
Let’s face it, we’ve all been there, sitting in a meeting and wondering what your marketing agency isn’t telling you, but we believe open communication is a characteristic that separates the great companies from the bad ones so don’t be afraid to ask questions. If you’re considering working with a digital marketing agency, here are a few things most digital marketing agencies won’t tell you, but we will.
Hearing the Word “No”
As a digital marketing agency, it’s important to invest your time into one that is not afraid to tell you “No.” You will see that many agencies agree with all of the client’s ideas and requests, however, you should want to work with an agency that will be straight to the point and honest if your expectations are unprofitable, unachievable, or simply unrealistic. It’s the digital marketing agency’s job to know what works and what won’t work, I mean – we are the experts. The best digital marketing agencies value relationships over profit, look for that.
Time for Some Change
Take it from us, just like the word “No”, the best digital marketing agencies need to be straight up and honest about their client’s existing marketing efforts if they are ineffective. When working with a digital marketing agency, campaigns need to be constantly updated and altered, so choose an agency that isn’t hesitant to admit when things are no longer working. Not only will great digital marketing agencies be honest in terms of ineffective methods with their campaigns or their website, but they will also offer their clients solutions or alternatives; these are the agencies to look for.
Our Strengths vs. Our Weaknesses
Most agencies are not going to be experts in every field of marketing, which is why you need to choose an agency that knows what services they can comfortably offer your business and what services they can’t offer. Be careful when choosing to work with a digital marketing agency that claims they are experts in every field, and remember quality over quantity. Do some research beforehand on the agency you’re considering working with, such as getting to know their employee’s backgrounds and qualifications.
We Can’t Always Guarantee
As a business, it’s important to remember that the type of performance you see is going to vary on what you sell, seasonality, the type of market you’re in, and a bunch of other variables. In order to see search engine results, no matter what type of business you have, it does takes time. It is up to the agency to tell their clients that they can’t promise anything.
It’s important to remember that within a business, nothing is guaranteed because there are so many moving parts that can influence the results. Going too fast and expecting extreme results within the blink of an eye will often end up resulting in “over correction” that could damage your site. Take a step back and look at the bigger picture here. Be careful with digital marketing agencies that make promises of exact increases, whether it is increase in leads, visits, or other results that seem ‘too good to be true’.
Invest your time with marketing agencies that regularly have scheduled meetings or conference calls with the Account Manager in regards to the campaign and how the results are going on a month-by-month basis. We do this!
Why This All Matters
Now you know a few things most digital marketing agencies won’t tell you, so look for the agencies that will. This all matters when choosing the right digital marketing agency to work with. Find the agencies that will be honest with you every step of the way. Their service, honesty and communication will speak drastically to their agency’s culture and abilities.
Check out what we can do for your business!