By Tom Ottaiano, CEO, Today’s Business
Your future customers, patients, and clients are already using Google to research their decisions and purchases. SEO, or Search Engine Optimization is the process of maximizing the visibility of your site on search engine results pages. The higher you rank, the more traffic your website will get.
Here are five reasons why SEO should be a top priority for your business.
Organic search drives traffic.
SEO doesn’t just drive traffic, it drives quality traffic. The people clicking on your website are already interested in the products and services your business offers. They have determined a need for something, and when they visit your site, there is a good chance they will take action. The higher your ranking on Google, the more traffic will go to your website.
Conversions, conversions, conversions.
Search traffic has the highest conversion rate primarily because it is an inbound marketing technique. It markets to a consumer who is already searching for the services your business provides. Unlike an ad, you’re not trying to persuade someone to find your content, they have already searched for it themselves. When content is optimized and SEO-friendly, website visitors are likely to produce a conversion. Your website is one of your greatest salespeople. If it’s visible on search results pages, then you are going to see an amazing return on investment.
Build awareness and credibility.
Improving your ranking has many factors, and one of them involves building relationships with other sites by gaining internal backlinks. Backlink research doesn’t just boost your ranking on Google, it boosts awareness and credibility.
Keep up with your competitors.
Your competitor is already implementing the best SEO practices, so why aren’t you? The higher up in the results you are, the more likely a potential customer is going to visit your site. It’s time to start ranking higher than your competitor.
Great for local businesses.
Local search is growing as we speak. By 2021, mobile devices alone will influence $1.4 trillion in sales and 46% of Google searches are already local. As a small local business, you can benefit immensely from a quality SEO strategy.
Optimize Your Business for Search at Today’s Business
Today’s Business can help you implement SEO tactics in the most effective way possible. Our experienced strategists’ knowledge of the marketing world and competitive mindset will only serve to benefit you. Contact us today to talk about how Search Engine Optimization can elevate your brand and boost conversions!