Digital Marketing Content

Help A Reporter Out Image via HARO Help a Reporter Out (HARO) is a service represented by Cision. HARO is one of the most popular sourcing services that connects journalists with expert sources in order to meet deadlines while enabling brands to tell their stories. An email of about 40 queries is sent to subscribers […]

If you have a passion for people, being around them and learning and helping them, then the Account Manager position may be for you. Being an Account Manager allows you to work with individuals and improve their businesses every single day. To succeed as an Account Manager, you must balance the needs of the customer […]

The Super Bowl has met a contender when it comes to dominating the media for a sporting event. It’s that time of the month for the NCAA March Madness Tournament. It’s only fitting that at the same time, it’s marketing madness. March Madness advertisers spent close to $1.2 billion last year alone, making it a […]

If you’re unfamiliar with PR jargon, chances are you have no idea what this blog post is even about. Well if you’re in any way involved in the public relations industry, you’ve come to the right place either way.  Let’s start off with the basics. Jargon – Special words or expressions that are used within […]

Account Managers are a company’s direct contact for clients and liaison between them and the rest of their company. Whether its gathering information for a client’s website or juggling requests for the graphic designers, the account manager must be knowledgeable in all aspects of the company and know how to meet the demands of the […]

Digital marketing is essential for businesses these days, but the planning and implementing all that goes into a digital campaign is not easy, whether your targeting your products or services to businesses or consumers! Take it from a digital marketer herself – we are constantly under the pressure to keep up with the evolving demands […]

Technological advances in recent years are the cause for the substantial progression of the digital world, which in turn has evolved aspects of everyday life. Educational systems benefit from tutoring programs and online classrooms, while the medical field utilizes robotics in surgeries and databases for the research and storage of information. Many professions found themselves […]

When you tell your friends and family that you have an internship, there is a good chance you will get at least one of these responses. They might say “Wow, that is great!” or “How many cups of coffee have you picked up today?” Many thoughts ran through my head before my first day interning […]

 At Today’s Business, our TB University (Internship) Program has continued to help us recruit future employees and educate college students about this growing industry we all love. We have had hundreds of students pass through our program, and love being able to teach students about the ins and outs of Today’s Business and the digital […]

PSA: The press release is not dead! You just have to know what to do with them. Get the Most Out of Your Press Release Whether you’re dealing with your first or your hundredth press release, there is always room for improvement to make sure you’re getting the most out of your press release. Follow […]

Very often I get the question, what is working on my website? My typical response is, “let’s check Google Analytics”. Google Analytics is a book, it will uncover everything that is working and not working on your website. In this blog we will go over the top 3 stats included within Google Analytics to determine […]

SEO and content marketing go together like peanut butter and jelly, you can have them by themselves but they complement each other oh so perfectly! As content marketing practices inch their way into SEO strategies, there have been several claims that content marketing is the new SEO. While content marketing is an important aspect to […]