Digital Marketing Content

Read more about everything Digital Marketing with blogs and other content written by our team.

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5 Ways to Increase Traffic to Your Website

By Tom Ottaiano, CEO, Today’s Business 1. Search Engine Optimization Optimize Your On-Site Content Content is king these days and everything that you publish on your site should be providing intrinsic value to your target audience. But it doesn’t stop there. If the content is not properly optimized, it will not drive the volume of […]

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5 Things I’ve Learned Since Becoming a CDO

By: Billy Ash, CDO, Today’s Business 1. Schedule everything Achieving goals and completing tasks all starts with a schedule. When things are scheduled properly and a realistic timeline is set for a specific campaign, I am able to personally keep an eye on action items that need to be completed, follow up with my team, […]

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3 Major Focuses for Digital Marketing in 2017

Can you believe that 2017 is more than halfway over?! It’s insane, we know, but don’t worry; we have the top 3 digital marketing trends for the rest of the year. First things first, the device people are using to research and buy products/services has been gravitating towards mobile. This is a major factor for […]

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Your True Voice: Authenticity’s Role in E-Commerce

The day has come. You’ve committed to business operations online. But how are you going to make your presence known? How are you going to take potential consumers and turn them into advocates? To get that far, you’re going to need people to believe not just in the products you sell, but also your company’s […]

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Why Should Doctors Monitor Their Online Reputation?

Imagine going online, searching your name and finding people “reviewing” you. It wouldn’t be fun no matter how nice of a person you are. Let’s be real here, not everyone is going to like you. And that’s ok! This reality is something most people do not have to deal with. On the other hand, doctors […]

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The Best Startup Blogs to Follow

Building a startup can be hard, but thankfully many people and companies are willing to share their experiences and insights on what it takes to excel in the world of startup marketing. Blogs are a great way to enhance your knowledge and provide useful insight into the latest happenings in marketing. Keeping a close eye […]

Five Apps to Boost Productivity At Work

Five Apps to Boost Productivity At Work

You have apps to keep in touch with your friends, apps for traveling, so why not download some new apps to help you at work? Whether you’re responsible for communicating with clients, creating custom graphics, or building websites, it is crucial for digital marketing agencies to be organized, productive, and successful. Within our company, we […]

Student Athlete Marketing

Student-Athlete to Marketing Agency

Student athletes know what it takes to be a part of a team. It’s in their nature. But why do student athletes make for model employees? Sports are not just a game; they teach life lessons and prepare young adults for the road ahead. According to the NCAA, there are nearly eight million students participating […]

What Most Digital Marketing Agencies Wont Tell You

What Most Digital Marketing Agencies Won’t Tell You …But We Will

Are you looking to invest in a digital marketing agency, well you have come to the right place then! Digital marketing agencies can be extremely helpful in many ways for getting your business ranked in search engines, however, do not put your fate into someone else’s hands without doing your own research first. Let’s face […]

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8 Minors that Complement Public Relations Majors

The public relations field is known for its endless possibilities. Being that it is very vast, you are not confined to one type of work. Just the switch from agency to in-house can be a whole new world. These many different possible directions can be multiplied through choosing a minor. Adding a minor expands your […]

4 Tools All PR Pros Should Be Using

4 Tools All PR Pros Should Be Using

Help A Reporter Out Image via HARO Help a Reporter Out (HARO) is a service represented by Cision. HARO is one of the most popular sourcing services that connects journalists with expert sources in order to meet deadlines while enabling brands to tell their stories. An email of about 40 queries is sent to subscribers […]

How to be a Successful Account Manager

How to be a Successful Account Manager

If you have a passion for people, being around them and learning and helping them, then the Account Manager position may be for you. Being an Account Manager allows you to work with individuals and improve their businesses every single day. To succeed as an Account Manager, you must balance the needs of the customer […]


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