You may be asking, what is remarketing? Remarketing is essentially those display or text ads users see on the side of websites when browsing the internet and conducting a search. As a business, a remarketing campaign helps you show your ads to people that have visited your website before. When people visit your website then […]
5 Adwords Fails (and how to avoid them)
Being careless with Adwords can drastically change the message of your ads. These errors will occur mostly due to an out of date website, contextual keyword errors, or not setting grouping keywords properly. Below are 5 Adwords fails and our recommendations on how to avoid them. Directing People to a Bad Website User experience and […]
What Google’s Adwords Update Means For Businesses
Google recently made a global update showcasing that ads on Google’s search engines will only have ads showing on the top and bottom of Google searches. They removed ads on the right sidebar and now only product listing ads will be displayed on the sidebar. Google also increased the number of ads that show up […]
The Rise of AdBlock in 2016
The Facts about AdBlock in 2015 AdBlock, those who are not aware, is a plugin for the chrome browser that hides ads on websites, videos on YouTube, and search engine result pages. In 2015, this form of ad blocking cost publishers nearly $22 Billion dollars. Currently there are 198 million active AdBlock users around the […]
3 Ways to Run A Successful SEM Campaign
Google Adwords plays a tremendous role in how you advertise online. Now you are able to show your ads to people who are interested in your product or service. You can also reach potential customers through multiple devices such as desktops, tablets, and Smartphones! A successful Search Engine Marketing campaign can generate a lot of […]
