Social Media Content

Facebook is an excellent platform to run advertisements for your business. With over 1.7 billion monthly active users on Facebook and 1.1 billion daily active users on Facebook, there is no good reason why your business is not advertising on this social media platform in 2016. If you’re new to advertising on Facebook and unfamiliar with […]

Disclaimer: while I truly believe following these accounts will drastically change your life, this is completely based on my OPINION. No facts whatsoever. But if it helps make my case, I do spend 60% of my day on Instagram. Some might even call me an expert. Most wouldn’t. Hoping you all are the few who […]

How to Create a Successful Social Media Campaign Social media can be a scary place for the medical universe. However, social media platforms are the perfect spot for doctors to connect with current and potential patients, colleagues, and the surrounding community. Here are four ways orthopedic surgeons can successfully utilize social media. 1. Create a […]

Plain and simple… YES. Q: But how can you say yes when you don’t even know what my business does? A: It doesn’t matter. Regardless of all the good or not so good things you’ve heard about Twitter, it is still the 3rd largest social media platform on the planet (Behind Facebook and Instagram, respectively). […]

Getting Twitter followers is easy. Throw 20 bucks into some sketchy app and you can pick up a few thousand followers faster than you can say Jack Robinson. Image Source Getting the right Twitter followers are not easy. Sure, big follower numbers look great, but what are those followers really doing for you? Chances are, […]

Look out Facebook, rising social media platforms are coming for you! Social media marketers should always be on the lookout for new and exciting social media sites and applications. Here is a list of 5 social media platforms we believe you should explore for the remainder of 2016 and consider implementing into your  social media […]

Creatively promoting a product that has been on the market for decades isn’t always an easy task. So how do you take a decade old product like potato chips and make them new and exciting? America’s favorite potato chip brand has taken to modern and engaging techniques to raise brand awareness and increase sales. Lay’s […]

With so many incredible apps out there, it can be difficult finding the right one to meet your needs. Use this guide to determine which apps should definitely be on your smartphone right now. Timehop Timehop has been around for little while but it’s still an awesome app to download if you haven’t already. Have […]

Facebook vs. YouTube: Where Should You Put Your Video Ad? For a client whose goal is an increase in video views, Today’s Business ran the same video as an advertisement on both Facebook and YouTube. The results were as follows: Facebook YouTube Impressions 904,862 229,905 Views 198,616 532 Average % Video Viewed 15% 23% Average […]

Remember when the only way you could watch an episode of a show you liked was to sit down in front of the TV at the exact time the show was airing, and watch it, commercials and all? Yeah, neither do I. Less and less people are watching traditional TV (aka live TV on an […]

 Content is everywhere, you just need to know where to find it. You don’t need to be physically at a particular destination to acquire unique, original content. The benefits are two-fold: you are engaging with fans across social platforms that took the time to check in or tag your location in some fashion, and you […]

This isn’t the first year that social media has played into politics. In 2008, President Barack Obama gained huge influence with his (and his campaign team of social media savvy millennials) ability to successfully bring political discourse into social media. His mere presence on social media had been unprecedented, earning him the title in later […]