Social Media Advertising Services from Today’s Business
Make your mark in the social media sphere with ads that drive brand awareness and engage current and potential customers.

Reach Your Target Audience with Social Media Ads that Stand Out
One of the most important aspects of a business’s online footprint is its social media presence. Whether you’re active on Instagram or prefer engaging with your customers on Facebook, having a standout social media presence is key to reaching potential clients and customers. Bring your social media efforts to the next level with social media ads that speak directly to your target audience.
At Today’s Business, our social media strategists work with clients of all kinds to create effective, personalized social media strategies. Every post, whether an ad or not, is the potential start to a conversation and a new customer. We want to help you dominate your industry’s social media landscape and create ads that perfectly reflect your products or services. Partner with TB and see all we can do for your business online.

What is Social Media Advertising?
Although posts and engagement with customers are effective ways to manage the social media channels for your business, paid social media ads are a great way to bring your efforts to the next level. Through this digital marketing method, you will be displaying paid social ads or sponsored content to your followers or visitors to your social media accounts, while also being able to target specific audiences and customer demographics. The specifics of your campaign will depend on your unique goals and interests for your business’ advertising, and we will work with you to ensure that our audience targeting strategy aligns with your goals.

What Sets TB’s Social Media Advertising Services Apart?
At Today’s Business, we spend the time needed to create a targeted ad strategy for each client we work with. These campaigns accomplish various goals – they serve to drive brand awareness, conversions, leads, and website traffic based on your unique goals and budget. We analyze and report back on your ad performance each month, providing suggestions and optimizations every step of the way. Our campaigns are designed to achieve the best CPA, CPM, and ROAS.
Reflecting Your Brand in Your Social Media Ads
Just like social media posts, your ads need to reflect your brand and fit into the online space you’ve created for your business. Our social media strategists work with our creative team to create ad content and graphics that stand out, utilizing your brand’s colors, themes, and more. Social media ads, like most elements of digital marketing, need to be data-driven and creative to stand out. Our creative team has developed visually appealing, engaging ads for clients of all kinds, getting to know each brand to create the best possible graphics.
Get Started with a FREE Consultation
Bring your digital marketing efforts to new heights with the help of our strategists at Today’s Business. From social media to SEO, we’ll learn the ins and outs of your business to create personalized ads, content, and more for you.

Social Media Advertising Case Studies and Success Stories
Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%
Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …
Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch
Client Overview OrthoGeorgia has been a staple in the Central Georgia community for decades. Home to national leaders in orthopaedic surgery, OrthoGeorgia provides compre …
How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing
Today’s Business works with BNE to assist new property lease-ups through social media marketing.
Using Influencer Marketing to Improve Retail Relationships
Keto Science is one of the premier keto supplement brands on the market. They offer 9 incredible products…
How Not Using “Near Me” Nearly Doubled “Near Me” Search Results
During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.
#ChompsPepperoniTurkeyChallenge Influencer Marketing Case Study
Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.
Celebrity Goat Influencer Marketing Campaign Case Study
Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …
Increasing Web Leads by 737% for a Cabinets & Countertops Company
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …
Award-Winning Athlete Marketing Case Study: Using NFL Athletes to Create National Brand Awareness & a 369% Sales Lift
Learn about the influencer marketing campaign that created a huge year over year sales lift and won the NFL’s Innovation Award for “forward-thinking social marketing camp …
Tripling the Conversion Rate of A Locations Page
Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations …
Taking over Digital Marketing during COVID: A Case Study
Raleigh Orthopaedic Clinic is an orthopaedic group with 23 board certified and board eligible orthopaedic surgeons plus 6 clinic locations throughout Wake County, North C …
Butcher Box Big Game Bundle Influencer Marketing Campaign
Butcher Box is a direct to consumer subscription service that delivers extremely high-quality meats directly to your doorstep. Butcher Box invests heavily across almost a …
Reach Your Target Audience with Social Media Services from Today’s Business
Social media provides a direct link from you to your customers, allowing you to engage with them at every stage of their journey with your business. With the right social media engagement and advertising techniques, you can strategically place your brand exactly where it needs to be to reach those most interested in your offerings. Social media advertising is one of many valuable tools our strategists use to bring positive results to our clients.
At Today’s Business, we are dedicated to getting to know each business that works with us so that we can use our valuable insights to bring about measurable results. We utilize the latest digital marketing and social media tactics to get our clients the leads they are looking for, whether that is through their website, Instagram page, or another channel altogether. We want to work with you and bring you social media success – contact us today to schedule a consultation with a member of our team and tell us about your business.
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