SEO Content

Read more about everything SEO with blogs and other content written by our team.


How to Prioritize SEO Tasks for Your Site in 2021

This blog was written by a Today’s Business intern in the SEO department to share what was learned. It was written at the end of his internship, after about six months. What SEO Tasks Should you Prioritize It is no secret that search engine optimization is one of the most important aspects of website ownership […]

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How to Write a Good Blog

The following blog is number 2 of 3 written by a Today’s Business SEO intern. The blogs were utilized to show what they had been learning as well as provide users useful information. This blog was written after 3 months of interning and was vetted by SEO staff. Blogs are one of the best ways […]

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How We Improved The Speed of a Client’s Website by 60%

The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. The orthopedic group sports over 100 surgeons and physicians, and is now expanding into Indiana and further away from Chicago. In 2017, a new website was developed on WordPress by a third party and Today’s Business has been contributing SEO and website maintenance support from site launch – on.

Link Building

5 Effective Link Building Strategies in 2021

If you want your pages to rank in organic search, you need to acquire backlinks. However, your web pages won’t rank just by obtaining more links, you need quality links and that means using the right tactics. Below are five effective strategies to build your link portfolio.  1. Unlinked Brand Mentions One way to acquire […]


What is SEO: A Beginner’s Perspective

As part of their internship, Today’s Business had an SEO intern blog about their experiences and what they learned. This blog was written after being an intern for a little over a month. What is SEO: A Beginner’s Perspective Have you ever wondered what makes you click on a certain website or why one site […]


Google Swaps Structured Data Testing Tool for Rich Results Test Tool

Structured data, which is a standardized format to mark up the information about a web page, is an essential element of Search Engine Optimization. Names are paired with values that help search engines categorize and index content, all of which contribute to a positive SEO impact. Testing your structured data is crucial to ensuring that […]

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Google’s “Medic Update” and How it is Impacting SEO

SUMMARY At the end of July/beginning of August, Google updated its page quality guidelines and initiated a broad core algorithm update – a significant alteration of how it chooses to rank pages in search results. This represented one of the most significant changes to Google in years. It has been nicknamed the “Medic Update” because […]

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The BERT algorithm, or “Bidirectional Encoder Representations from Transformers”, is Google’s latest update to its search system. Google has said it’s “the biggest update to the system since RankBrain launched five years ago”. The BERT update was announced on October 24, 2019, but had started rolling out to parts of the search engine as early […]

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5 Benefits of SEO and Why Your Business Needs It

By Tom Ottaiano, CEO, Today’s Business Your future customers, patients, and clients are already using Google to research their decisions and purchases. SEO, or Search Engine Optimization is the process of maximizing the visibility of your site on search engine results pages. The higher you rank, the more traffic your website will get. Here are […]

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5 Ways I’ve Updated My SEO Strategy for Google’s Medic Update

By: Billy Ash, CDO, Today’s Business“I used to say if you wanted to show up on Google you needed to have a page dedicated to it on your website. That is no longer the case.” If you’ve noticed your website drop drastically in the search rankings in the last month or so, chances are you […]

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10 Favorite Chrome Extensions For SEO

In the field of search engine optimization, we’re constantly searching for strategies and software to make our work more streamlined and efficient. When using Google Chrome, there are several Chrome extensions that can be utilized for SEO, but a handful stand above the rest. Whether focusing on domain authority, indexing issues, keyword research or link […]


How Does Mobile First Indexing Impact SEO?

One of the growing recent trends in Search Engine Optimization field is mobile first traffic and as a result mobile first indexing. This is because Google and search engines alike are trying to make web traffic mobile-friendly and keep up with the user behavior trends that are more mobile than ever. Below we will get […]

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