If you’re doing SEO, you should know the importance of Google My Business as part of local SEO strategy for any business. Keeping listings up to date and active is crucial to drawing in new customers and dominating your target local search results, but just as important is staying on top of every update and […]
Increasing Web Leads by 737% for a Cabinets & Countertops Company
Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1935. They’re also one of the longest standing clients of TB. At the time that Cabinets Direct USA signed with Today’s Business, they had set their goal as getting one contact form per day and they’d be happy. As we moved into 2020, TB recognized that updating the client’s location pages could provide a major boost to consistent lead generation, especially with budgets for advertising being cut at the start of COVID-19.
Tripling the Conversion Rate of A Locations Page
Illinois Bone & Joint Institute (IBJI) is the largest independently owned network of Orthopedic Specialists in the state of Illinois, offering over 20 different locations and 100 different physicians. At the end of 2017 IBJI had a new website developed to replace their old one. Today’s Business has been redesigning elements of the website since, including the /locations/ page in the spring of 2019.
Question Hub: Who’s it for and How to Use it
What is the Google Question Hub Tool? Google Question Hub is a Google-developed platform focusing on the unanswered questions asked on the internet. Google organizes information to find the most relevant results for each user’s search query. If there is no content available, Question Hub collects unanswered questions to identify content gaps that are online. […]
How to Prioritize SEO Tasks for Your Site in 2021
This blog was written by a Today’s Business intern in the SEO department to share what was learned. It was written at the end of his internship, after about six months. What SEO Tasks Should you Prioritize It is no secret that search engine optimization is one of the most important aspects of website ownership […]
How to Write a Good Blog
The following blog is number 2 of 3 written by a Today’s Business SEO intern. The blogs were utilized to show what they had been learning as well as provide users useful information. This blog was written after 3 months of interning and was vetted by SEO staff. Blogs are one of the best ways […]
How We Improved The Speed of a Client’s Website by 60%
The client is one of the largest independently owned networks of orthopedic specialists in the United States, primarily focused within Chicago and its surrounding area. The orthopedic group sports over 100 surgeons and physicians, and is now expanding into Indiana and further away from Chicago. In 2017, a new website was developed on WordPress by a third party and Today’s Business has been contributing SEO and website maintenance support from site launch – on.
5 Effective Link Building Strategies in 2021
If you want your pages to rank in organic search, you need to acquire backlinks. However, your web pages won’t rank just by obtaining more links, you need quality links and that means using the right tactics. Below are five effective strategies to build your link portfolio. 1. Unlinked Brand Mentions One way to acquire […]
What is SEO: A Beginner’s Perspective
As part of their internship, Today’s Business had an SEO intern blog about their experiences and what they learned. This blog was written after being an intern for a little over a month. What is SEO: A Beginner’s Perspective Have you ever wondered what makes you click on a certain website or why one site […]
Google Swaps Structured Data Testing Tool for Rich Results Test Tool
Structured data, which is a standardized format to mark up the information about a web page, is an essential element of Search Engine Optimization. Names are paired with values that help search engines categorize and index content, all of which contribute to a positive SEO impact. Testing your structured data is crucial to ensuring that […]
BERT ALGORITHM UPDATE
The BERT algorithm, or “Bidirectional Encoder Representations from Transformers”, is Google’s latest update to its search system. Google has said it’s “the biggest update to the system since RankBrain launched five years ago”. The BERT update was announced on October 24, 2019, but had started rolling out to parts of the search engine as early […]
Google’s “Medic Update” and How it is Impacting SEO
SUMMARY At the end of July/beginning of August, Google updated its page quality guidelines and initiated a broad core algorithm update – a significant alteration of how it chooses to rank pages in search results. This represented one of the most significant changes to Google in years. It has been nicknamed the “Medic Update” because […]