By Tom Ottaiano, CEO, Today’s Business Your future customers, patients, and clients are already using Google to research their decisions and purchases. SEO, or Search Engine Optimization is the process of maximizing the visibility of your site on search engine results pages. The higher you rank, the more traffic your website will get. Here are […]
5 Ways I’ve Updated My SEO Strategy for Google’s Medic Update
By: Billy Ash, CDO, Today’s Business“I used to say if you wanted to show up on Google you needed to have a page dedicated to it on your website. That is no longer the case.” If you’ve noticed your website drop drastically in the search rankings in the last month or so, chances are you […]
10 Favorite Chrome Extensions For SEO
In the field of search engine optimization, we’re constantly searching for strategies and software to make our work more streamlined and efficient. When using Google Chrome, there are several Chrome extensions that can be utilized for SEO, but a handful stand above the rest. Whether focusing on domain authority, indexing issues, keyword research or link […]
How Does Mobile First Indexing Impact SEO?
One of the growing recent trends in Search Engine Optimization field is mobile first traffic and as a result mobile first indexing. This is because Google and search engines alike are trying to make web traffic mobile-friendly and keep up with the user behavior trends that are more mobile than ever. Below we will get […]
The SEO Benefits of Writing Longer Blogs
There is a well-established fallacy that people generally don’t want to read long pieces of content online. The common complaints you may have heard to date could include, “I don’t have time to read all of this!” or “Why is this blog so long?” and possibly even “Nobody reads anymore!” While there may be a […]
How to Analyze Competitors for SEO Purposes
A competitor analysis is one of the most important aspects of the SEO process for a campaign and yet it gets overlooked time and time again. Figuring out your exact competitors and getting a better understanding for them will improve your company and your SEO efforts. It gives you insight into what your company’s goals […]
How Google Determines Low vs. High Quality Pages
If you own a business that has a website, you want to rank high in Google’s search results. But in order for your web pages to rank high, Google needs to consider them high quality. Back in 2011, Google released their Panda update, which was designed to lower the rank of low-quality or thin sites […]
Small Business SEO Strategies that Produce Big Results
Small business often means a slender budget, and we understand how important it is for you to make every penny count. But boosting your search engine rankings isn’t a luxury, rather, it is more a necessity – especially if you can’t command the kind of name recognition that national brands take for granted. In this […]
How to Write Website Content for Google’s Mobile-First Index
Most of the website content we read nowadays is read on our phones. Any interesting blogs or news articles we see are just a simple tap away! Google knows this too and has made it the utmost priority that the content you read is designed with your phone in mind. To rank first on the […]
Local Data Aggregators: Why Your Business Should be Using Them
Do you own a local business? It doesn’t matter what service you provide – you need to be listed in local data aggregators. But why, you ask? And what the heck is a local data aggregator? Fair points all around! And that’s why today, Today’s Business will explain what these aggregators are and how they […]
Understanding Latent Semantic Indexing’s Role in SEO
Ever since Google became the dominant force in search, there’s been an ever-evolving battle between them and SEOs attempting to get their businesses to rank better than competition. Along the way, it’s often been a game of cat and mouse. SEO teams would manipulate websites with illogical keyword use, spammy link tactics, and potential black […]
How to Improve Your Content Marketing Performance
In terms of Search Engine Optimization, or SEO, the main focus for years has been building links in order to increase your website’s organic search performance. This focus has changed as of late thanks to content marketing. SEO isn’t simply link building. In order to see maximum organic success in the SERPs, a combination of […]