Physical Therapy Digital Marketing Services

Our Experience and Priorities Marketing for Physical Therapy Practices

We will take every aspect of your physical therapy practice and core mission into account when crafting your digital marketing strategy.

We’ve worked with both small and large practices, through practice expansions and evolutions over time

Optimized appointment request functionality

Kept up with HIPAA compliance requirements

Managed local listings for both small and large practices

Physical Therapy Marketing Priorities

User Experience

User experience is a major factor when it comes to the effectiveness of a website. We will work to ensure that potential patients can find all the information they need about your practice, such as your services, team members, locations, and more.

Multi-Channel Lead Generation

Physical therapy clinics treat a wide range of patients, from young athletes to older adults facing uncomfortable conditions. We’ll make sure that your targeting efforts align across various channels, so that all of the efforts in place fit seamlessly together.

Local SEO

Local search results are filled with opportunities for appealing to both new and returning patients. We have extensive experience helping practices rank in both local search and map results.

Security and Compliance

The security of a website is a major factor when it comes to the trust users put into your online presence and potential first impressions of your practice. We know the ins and outs of keeping physical therapy practice websites secure and compliant.

Scalable Solutions

As your practice expands to new locations, we’ll stay ahead of the game so your digital presence will expand all the same. We’ll make sure all aspects of your marketing are kept up to date as you evolve.

Branding and Branded Creative

Your branding should match the essence of your practice and the care you provide to patients. Our creative team will ensure that all of your visuals perfectly reflect who you are.

Let Today’s Business be your destination for all your digital marketing needs.

Let’s Talk Marketing

Common Digital Marketing Services for Physical Therapy Practices

Website Development

Our website development team will bring your website vision to life, including everything from color scheme and design to overall functionality.

Search Engine Optimization

Organic traffic is crucial for businesses looking to gain new clients and patients. Effective SEO will help build your patient base through the latest organic methods.

Search Engine Marketing

SEM services allow you to directly target potential patients, leading to lead generation with more immediate results.

Social Media

Our social team excels in everything from creative engagement with your social followers to demographic targeting to build your patient base.

Creative and Graphic Design

Whether you need a new logo or want to completely overhaul your website design, our creative team specializes in unique designs that fit your brand.

Email Marketing

Reach your patients directly, keep them engaged, and increase your reputation and positive reviews with streamlined email marketing services.

Common Questions From Our Physical Therapy Clients

Having an effective digital marketing plan—and a team to execute it—is critical for any physical therapy clinic. As a PT, your focus is on helping people heal and get back to doing what they love. But patients want to know they’re choosing the best provider. Without a strong website, social media presence, and visibility in search engines, even the most skilled clinicians may be overlooked. Don’t let a weak online presence hold your practice back.

Absolutely. We’ve been working in healthcare marketing for nearly 15 years and are fully familiar with the requirements for HIPAA-compliant campaigns and communications.

Search Engine Optimization (SEO) is one of the most effective ways to attract new patients. When someone searches for terms like “best PT near me” or “ACL rehab specialist,” showing up at the top of search results gives you a major opportunity to bring in new patients who may not have otherwise found you.

While paid ads aren’t required, they’re often the fastest and most direct way to attract new patients. We’re big believers in the power of organic marketing, but combining that with targeted Google, Facebook, or Instagram ads can accelerate growth. We always ensure your paid spend is optimized for maximum ROI—no wasted budget.

Yes, we do. Check out our work with Evolution Long Island to see examples of how we help PT clinics build strong, engaging social media brands.

Absolutely! We love working alongside in-house teams. Collaboration helps ensure the best results, blending your team’s internal insights with our digital expertise.

Yes—this is our specialty. Everything we do at Today’s Business is built around helping practices grow by acquiring new patients. We track everything so you know exactly what’s working and ensure every marketing dollar is put to good use.

We sure do! Visit our portfolio page to see past work, and check out a few of our case studies for more detail.

Yes, we require a signed agreement to begin working together. This ensures clarity on expectations, scope, and deliverables.

We provide a custom live reporting dashboard so you can see performance in real-time. In addition, we hold regular reporting calls to review results, adjust strategies, and ensure we’re meeting your goals.

Of course. Just fill out our contact form, and a member of our business development team will reach out. Once you’re a client, you’ll also have a dedicated account manager for ongoing support.

Yes, we do! Reach out through our contact form, and we’d be happy to connect you with current or past clients who can speak to their experience working with us.

Explore Our Case Studies

Check out our case studies to see how Today’s Business has helped accounting firms enhance their digital marketing capabilities and increase their ROI.

How to Launch a New Restaurant – Website and Social Media Growth

We helped Locale in Little Silver, NJ build buzz before opening day with SEO and social media, earning 18,000+ non-branded search impressions and the #1 map position for …

TikTok Influencer Sells Out Product Nationwide – Ammerlander Case Study

When a TikTok creator’s sweet potato and butterkäse recipe went viral, we helped Ammerlander turn the moment into national retail sellouts, mainstream media coverage and …

Best Direct to Consumer Campaign or Strategy – Tomahawk Shades and Today’s Business

Growing direct-to-consumer eyewear brand, Tomahawk Shades, was able to increase YOY affiliate revenue during the following campaign by 75% and increase affiliate transact …

Increasing Clicks and Impressions with Multilingual Pages – Reaching Untapped Audiences

When a leading healthcare client came to us and needed to talk strategy, we knew that there was more to the problem than just improving content strategy or re-organizing …

Better with Butter: How Using Instacart Boosted One Client’s Sales Five-Fold

Our client, Minerva Dairy was ready to sell more butter, but didn’t plan to use Instacart as their go-to ads platform. We thought this would be the way to reach the most …

A Masterclass in Opening a New Grocery Store Location

Our client, Livoti’s Old World market came to us knowing what they wanted to achieve: Increase overall sales through a successful launch of their Brick location. We used …

Growing a CPG brand by 67% Through Social Media Marketing

See how we were able to grow the Celebrity Goat brand through social media alone and massively increase sales.

How to Increase Instagram Follower Growth by 5,553%

Ammerlander Cheese unleashed a holiday-themed campaign that not only captivated users but also encouraged sustained engagement. The team recognized the need for a unique …

Using Influencer Marketing to Boost In Store Sales of 4 Items by 350%

Choosing the theme of this campaign, British Invasion, came down to tapping into nostalgia of Publix’s main consumer base in order to draw as many eyes to the cheeses as …

Boosting Core Service Page Performance for an Orthopaedic Practice Post Site Launch

After OrthoGeorgia launched its new website, we optimized its spine and urgent care pages to protect and grow local search visibility, driving a 139% increase in spine ce …

How to Lease up 70% of your Rentals in Just 2 Months via Social Media Marketing

Today’s Business works with BNE to assist new property lease-ups through social media marketing.

Using Influencer Marketing to Improve Retail Relationships

To help Keto Science move its Meal Shakes off Walmart shelves, we paired in-store influencer content with targeted Facebook ads, generating 247 posts, 91,000 engagements …

How Not Using “Near Me” Nearly Doubled “Near Me” Search Results

During the initial boom of users including “near me” within their searches, the modifier was applied liberally across southcoast.org’s website.

Chomps Pepperoni Turkey Challenge: Influencer Marketing Case Study

Learn how Today’s Business helped CHOMPS launch their new Pepperoni Turkey flavor using influencer marketing.

Celebrity Goat Influencer Marketing Campaign Case Study

Celebrity Goat is a goat cheese brand which sells premium goat cheese variations throughout the United States and Canada at retailers like CostCo, H-E-B, Foodtown, ACME, …

Increasing Web Leads by 737% for a Cabinets & Countertops Company

Cabinets Direct USA is one of the oldest and leading cabinet and countertop suppliers in the northeast, providing various kitchen and bathroom remodeling services since 1 …

View All Case Studies

Markets Served

Today’s Business provides marketing services to the following industries:

About Today’s Business

Over the years, our team at Today’s Business has expanded our expertise from our start in Women’s Healthcare to clients in a wide range of industries, both healthcare and otherwise. We know what it takes to bring the online presence of physical therapy practices to the top – contact us today so we can get the conversation started.

Let’s Talk Marketing