Boost Your Brand Exposure With a Local SEO Strategy
Local SEO is the process of optimizing your website, and its content, to target customers in a specific region, city, or neighborhood. While traditional SEO focuses on increasing a brand’s searchability on a national or global scale, local search engine optimization uses geo-specific search factors to generate valuable leads, traffic, and sales opportunities.
At Today’s Business, our SEO team understands the local search market and how Google algorithm changes can impact businesses like yours. Did you know that approximately 46% of all Google searches have to do with location? What’s more, one in three people uses their smartphone to find products before visiting a physical store. Partner with us and make your business more accessible to prospects in the local online community!
Our Local SEO Services
Today’s Business is committed to being your trusted source for expert local SEO services. With over a decade of experience in digital marketing, we can help your business achieve higher rankings in local search results. Whether you run a small, family-owned business or a large company with multiple locations, local SEO is key to your overall success. Our SEO professionals will work directly with you to build a tailored strategy using keyword research, link building, content creation, and more to enhance your local presence.
Local SEO Audit
First, we will conduct a local SEO audit to determine your company’s current local SEO ranking, gain actionable insights, and create a local SEO checklist. We’ll check your NAP (Name, Address, Phone) visibility and consistency, identify your geographical location and target service areas, and examine your GBP listing(s). We’ll do a comprehensive onsite and offsite audit before diving into the strategy.
Google Business Profile
Google Business Profile listings contain fundamental information about businesses — it’s one of the first things to appear when people search companies near them. If you want to show up in Google’s Map Pack/Local Pack, you need to claim and optimize your GBP listings. Our team will make sure the information listed is complete and updated regularly to improve your chances of earning a top spot in results.
Link building is the process of promoting your website content to secure backlinks from high-authority referring domains. Google considers both the number and quality of backlinks when ranking sites, so it’s important to have a strong backlink profile. Our SEO specialists will create a strategy to earn backlinks from other reputable local businesses to help boost your performance.
Local SEO citations serve as a reference of your business and typically contain information such as your company’s name, address, phone number, and website. At Today’s Business, we run citation building campaigns to help clients earn local listings on sites like Bing, Yelp, Foursquare, Facebook, and more. We’ll make sure your citations are constantly updated and driving relevant traffic to your site.
Keyword research and analysis is used to identify geo-specific, industry-related keywords which are then grouped by search intent. This will help to broaden your local reach and attract targeted audience segments. Our SEO team also provides you with a keyword ranking report to monitor the success of your rankings and make adjustments when needed.
Content is key when it comes to an effective local SEO strategy. Your website needs to answer the most important questions a visitor could have, including where you’re located and what products/services you offer. We will create and publish locally optimized content that drives the right customers to your brand.
A recent survey found that 82% of consumers read online reviews for businesses during a local search and spend almost 14 minutes doing so before making a decision. Our team can help to balance and monitor reviews across a host of sites, including GBP. We’ll guide you through the process of cultivating positive reviews and handling the inevitable negative ones.
Schema markup is a coding language used by search engines that clearly tells them what your website content is about. It not only tells Google what your data is but also what it means. Our SEO strategists will help you implement schema markup seamlessly, ensuring that searchers can see your site’s purpose on the SERPs.
Get Started with a FREE Consultation
Today’s Business can help with all your SEM digital marketing needs by having your business rank higher in search results, boosting your ROI, and more. Get Started with a free consultation!
Local SEO Case Studies and Success Stories
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Improve Your Rankings & Visibility in Local Search Results
Local SEO ensures that you show up in the right place, at the right time, in front of the right people. As you can see, local search is an essential channel for businesses of all shapes and sizes that serve local customers — franchises, retail chains, Mom & Pop shops, enterprise brands, and SMBs alike.
Today’s Business is focused on providing measurable results for your company, using a wide variety of local SEO tactics. If you’re interested in a local SEO solution that best suits your unique needs and goals, we’ve got you covered. Contact us today to schedule a consultation with our team and take your digital marketing to the next level!
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