Executive Summary: Today’s Business was tasked with improving the Search Engine Marketing (SEM) campaign of client New Jersey Orthopaedic Institute (NJOI). After a full calendar year, the improved campaign resulted in the following metrics: April 2015 vs. April 2016 1,575% increase in clicks to the website (2,714 vs. 162) 531% increase in sessions on the […]

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In early August, Google made a huge change to its local map pack. This change is redefining the way searching for a local business is done. The new listing results for local businesses in search changed from the previous 7-pack where seven local businesses were featured before having to click to view more, to a […]

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Executive Summary Today’s Business was hired by Westminster Management to provide Local SEO for 9 different apartment complexes. Through listing optimization, offsite content marketing and overall search optimization, Today’s Business has been able to increase the website traffic significantly. Website traffic has increased by over 551% on average per apartment complex year-over-year. Organic Website Traffic […]

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There are a dozen reasons why I love doing graphic design – the first being that I get to do something I love and I’m passionate about every day. (I’m also passionate about wearing pajamas to work but this is for another time.) However, along with all of the perks that come with a great […]

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Ever receive an endorsement from someone you don’t know, or a random connection request with no message or follow up email? You’re not alone. As a young professional, it is important to keep LinkedIn updated with milestones and skills. However, there are times when the social aspect of LinkedIn takes over the professional side. If […]

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As a business, one of your most vital assets is your website. Not only does it create a digital storefront to sell your product on a global scale, but it also houses your company and brand’s reputation. A well thought-out, eye-catching website will say much more about your business than a simple template with spelling […]

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Instagram has become a huge and, dare I say, almost essential part of our daily routines. It’s basically a scrapbook for the modern age–if used correctly, of course. You want be able to put your photos on display, while also appealing to your followers. You want them to enjoy their Insta-xperience, right? Then have some […]

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You might be asking, what does KPI stand for? KPI stands for Key Performance Indicator.  The reason why these reports are essential to the growth of your social media campaign is because it gives you information regarding how each Facebook post or Tweet performs. It is important to do these reports on a week-to-week or […]

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