Preface It is always the goal, especially for a physician enterprise group, to maximize appointments made and continually bring in new patients. This strategy, carried out digitally, was slower to catch on in the healthcare industry, but now is integral to attaining profitable growth as a practice. Starting Point There are many digital tools that […]

Read More

WARNING: This blog features photos that will result in serious FOMO! The fear of missing out, better known as #FOMO, is defined as the side effect for viewing posts of an exciting or interesting event on social media that you were unable to take part in. We all dream of taking an unbelievable vacation, but […]

Read More
if content marketing were a movie digital marketing blog|

With competition in the healthcare field intensifying, it is crucial for practices to come up with new and more sophisticated marketing strategies to help reach their audience. One of the best ways for healthcare practices to do this is to use content marketing to their advantage. According to Pew Research Center, 72% of Internet users […]

Read More

Giving your company a facelift might be necessary for survival, but that doesn’t mean you have to butcher your image in order to stand out above your competition. Staying relevant is tough – but before you make any drastic changes, be sure to assess what’s working best and what needs improvement. Here are some messy […]

Read More

What has seemed like an inevitability for a while has now become a reality. The majority of users conducting a Google Search are now doing so on a mobile device. The rapid emergence and subsequent explosion of mobile has convinced Google that prioritizing the mobile elements of a site when conducting a Google search will […]

Read More

As the times progress you will notice that things change, especially when it comes to Google and their ever-changing algorithms. While Google makes small changes to their algorithms many times a year, any big changes that can impact SEO rankings are usually announced in advance. As SEO experts, it is our job to stay on […]

Read More

Preface  In any consumer product industry, driving sales is one of the primary ways in which to stimulate growth and increase profits. Driving sales is accomplished through an array of strategies, one of which being increasing traffic to a website. Heightened website traffic can be acquired through monetary means or can be attained organically. A […]

Read More

Focus groups have been a marketing tool used to gauge consumers’ interest in a product since the golden age of traditional marketing. While they are known for being done in person or over the phone, social media’s popularity has led to informal, but extremely helpful, focus groups. Social media is a great tool because it is inexpensive […]

Read More