5 Major Branding Fails

Giving your company a facelift might be necessary for survival, but that doesn’t mean you have to butcher your image in order to stand out above your competition. Staying relevant is tough [...]

Google’s New Mobile-First Indexing

What has seemed like an inevitability for a while has now become a reality. The majority of users conducting a Google Search are now doing so on a mobile device. The rapid emergence and [...]

Tips for Your Healthcare Domain Change

As the times progress you will notice that things change, especially when it comes to Google and their ever-changing algorithms. While Google makes small changes to their algorithms many times a [...]

Website Analysis of a Paint Store

Preface  In any consumer product industry, driving sales is one of the primary ways in which to stimulate growth and increase profits. Driving sales is accomplished through an array of [...]

Using Social Media as a Focus Group

Focus groups have been a marketing tool used to gauge consumers’ interest in a product since the golden age of traditional marketing. While they are known for being done in person or over the [...]