As more customers flock to the Internet to communicate with businesses, the more important real time engagement becomes. Customers do not only want a response, they expect one, and expect it quickly. With live streaming, instant communication and updates, consumers anticipate that businesses will follow suit with these communication methods. Have you ever reached out […]

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As human beings, we hate the idea of change. We intrinsically resist it. Change is often imposed upon us, therefore, we don’t have time to process it or understand the benefits of the change. It takes us out of our comfort zone. The question comes to mind, “Why fix something that’s not broken?” Lately, social […]

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At some point or another, even non-graphic designers need to design something. When the time comes to make crucial design decisions, most people don’t really know what they’re doing, so they rely on what looks good to them. Fortunately enough for you non-designers out there, we’ve put together the 5 most important design concepts for […]

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Anyone on social media is bound to be following at least one social influencer. Whether it is a favorite celebrity of yours, an account posting some motivational quotes, or some sort of parody account- these are all social influencers. Ever notice that these accounts will sometimes tag a brand or product? This, in essence, is […]

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Spring is in the air! While you might be spring cleaning around the house, it might be time to take a look at your social media, too! When you become a social media junkie like me, you can’t help but to post and follow almost everything and everyone. But after a while your platforms may […]

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March Madness is a month long holiday for some people, and filling out a bracket is a ritualistic experience. Image via Pinterest Everyone has their own unique way of going about filling out their bracket. Personally, as an Indiana Grad, I tend to lean towards Big Ten Schools (#BigTenBias), which always shoots me in the […]

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The Super Bowl has met a contender when it comes to dominating the media for a sporting event. It’s that time of the month for the NCAA March Madness Tournament. It’s only fitting that at the same time, it’s marketing madness. March Madness advertisers spent close to $1.2 billion last year alone, making it a […]

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If you’re unfamiliar with PR jargon, chances are you have no idea what this blog post is even about. Well if you’re in any way involved in the public relations industry, you’ve come to the right place either way.  Let’s start off with the basics. Jargon – Special words or expressions that are used within […]

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Google recently made a global update showcasing that ads on Google’s search engines will only have ads showing on the top and bottom of Google searches. They removed ads on the right sidebar and now only product listing ads will be displayed on the sidebar. Google also increased the number of ads that show up […]

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Ever since their release , Twitter polls are taking the Twitterverse by storm. The traditional ways of taking a poll, whether it be tracking replies, using hashtags, or asking your followers to retweet for one option or favorite for the other is now part of history. What exactly are Twitter polls?   This new feature […]

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