One of my closest friends is currently going to medical school at NYU to become an Orthopedic Specialist in the Sports Medicine field. After hours and hours of reading from a textbook, the majority of his classmates agreed that they learn best from a real life, visual experience. While textbooks are extremely useful for learning, […]

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Want to spice it up in the kitchen? You don’t need a recipe book or have to sit in front of the TV and follow the Food Network for inspiration! As you’re scrolling through your Facebook feed, you may have started to see short cooking videos or recipes that make you want to stop what […]

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How Social Media is Changing the Way We Increase Awareness In a world where social media saturates our everyday perception of reality, some of us question the significance of Facebook statuses, the importance of 140 character commentaries, and the influx of professional photographers conceived through Instagram. Is there a point for all of this time […]

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Facebook is an excellent platform to run advertisements for your business. With over 1.7 billion monthly active users on Facebook and 1.1 billion daily active users on Facebook, there is no good reason why your business is not advertising on this social media platform in 2016. If you’re new to advertising on Facebook and unfamiliar with […]

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Disclaimer: while I truly believe following these accounts will drastically change your life, this is completely based on my OPINION. No facts whatsoever. But if it helps make my case, I do spend 60% of my day on Instagram. Some might even call me an expert. Most wouldn’t. Hoping you all are the few who […]

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Executive Summary: Right now, potential patients in your area are searching online for an orthopedic practice. The proper SEO techniques are necessary in order for a practice to gain visibility through search engines. Orthopedic SEO results in connecting you with these new patients online. An orthopedic practice hired Today’s Business to do just that. After […]

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How to Create a Successful Social Media Campaign Social media can be a scary place for the medical universe. However, social media platforms are the perfect spot for doctors to connect with current and potential patients, colleagues, and the surrounding community. Here are four ways orthopedic surgeons can successfully utilize social media. 1. Create a […]

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A phone call, a nearby conversation, meetings, and daily workload: What do these things all have in common? Each can be distracting when it comes to the office environment, which leads to a lack of motivation. The workplace is full of distractions, but with a few small changes, you can find your focus and motivate […]

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Secure Sockets Layer, better known as SSL, is a cryptographic protocol designed to provide communications security over a computer network. SSL is used for web surfing, internet faxing, voice-over-IP and is used by, but not limited to, big time websites such as Facebook, Google and YouTube. How SSL Works SSL works by encrypting a connection […]

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