Month: November 2019

The BERT algorithm, or “Bidirectional Encoder Representations from Transformers”, is Google’s latest update to its search system. Google has said it’s “the biggest update to the system since RankBrain launched five years ago”. The BERT update was announced on October 24, 2019, but had started rolling out to parts of the search engine as early […]

SUMMARY At the end of July/beginning of August, Google updated its page quality guidelines and initiated a broad core algorithm update – a significant alteration of how it chooses to rank pages in search results. This represented one of the most significant changes to Google in years. It has been nicknamed the “Medic Update” because […]