On the court success is difficult enough, but does it translate to a successful online and social media presence? Many factors come in to play; numbers can be based on current players (or even former), team history (or lack thereof), city they play in, loyal fan bases, or when it comes down to it: how […]

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In my last blog, Social Media Marketing: Content Strategies to Rock Each Platform pt. 1, I discussed platform specific marketing strategies for Facebook, Twitter and Instagram. In this blog, I will be discussing platform specific strategies for Pinterest, Google+ and Linkedin, or as I like to call them, the “others”. It’s no secret that platforms […]

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These days, people are always trying to find ways to grow their social media audience. A simple search on Google will provide you with 50 different ways to do so. What makes the fitness industry so different is that you can’t use one of these cookie cutter approaches you found five minutes ago and turn […]

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Generation Y, also known as millennials, are a key demographic in the consumer market. Building a rapport with this generation can be extremely beneficial to a company. We are dubbed the “digital natives” so marketing to our generation is done mostly through this medium. I. What are the Challenges? The millennial market is not a […]

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Being careless with Adwords can drastically change the message of your ads. These errors will occur mostly due to an out of date website, contextual keyword errors, or not setting grouping keywords properly. Below are 5 Adwords fails and our recommendations on how to avoid them. Directing People to a Bad Website User experience and […]

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