When starting any kind of SEO strategy, the most important factor that determines a campaign’s success or failure are the keywords chosen. Keywords will be the driving force for the content created for a client in terms of blogs and service pages. They also play a large role in the type of visitors that land […]
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The public relations field is known for its endless possibilities. Being that it is very vast, you are not confined to one type of work. Just the switch from agency to in-house can be a whole new world. These many different possible directions can be multiplied through choosing a minor. Adding a minor expands your […]
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For businesses new and old, maintaining and spreading accurate information about your business is essential for growth. One of the ways we do this is through business listings on various sites. While there are many that you should definitely list on, there are also some you may want to avoid. Google is one of the […]
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Before I start explaining why your business needs content marketing, I should probably start off with what content marketing is. Content marketing is a lot of things, but as my boss Billy Ash, CDO at Today’s Business so eloquently put it, “content marketing is the bridge between social media and SEO”. It is the creation […]
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Facebook vs. YouTube: Where Should You Put Your Video Ad? For a client whose goal is an increase in video views, Today’s Business ran the same video as an advertisement on both Facebook and YouTube. The results were as follows: Facebook YouTube Impressions 904,862 229,905 Views 198,616 532 Average % Video Viewed 15% 23% Average […]
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Remember when the only way you could watch an episode of a show you liked was to sit down in front of the TV at the exact time the show was airing, and watch it, commercials and all? Yeah, neither do I. Less and less people are watching traditional TV (aka live TV on an […]
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Acc, the Senior Digital Developer at Today’s Business, is in charge of having his clients show up in top search engine results. While he was working on a client’s SEO, he saw some success with keywords. However, the site rankings were still relatively low. He was not seeing much traffic. Naturally, Acc looked at other […]
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Content is everywhere, you just need to know where to find it. You don’t need to be physically at a particular destination to acquire unique, original content. The benefits are two-fold: you are engaging with fans across social platforms that took the time to check in or tag your location in some fashion, and you […]
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This isn’t the first year that social media has played into politics. In 2008, President Barack Obama gained huge influence with his (and his campaign team of social media savvy millennials) ability to successfully bring political discourse into social media. His mere presence on social media had been unprecedented, earning him the title in later […]
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Whether you’re guilty of Instagramming a picture of your brunch or obsessively stalking #eeeeeats, there’s no denying that Instagram is the best social media platform for foodspiration. There are over 160 million posts tagged #food along with over 45 million posts tagged #instafood on the social media platform! From the professional chefs to health coaches […]
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