A Letter from the CEO

As my alarm goes off at 4:30am every morning, I roll over and start sending emails to myself with the five things I want to tackle for that day. Usually they are reminders or new ideas I had before going to bed that night. Though I know it is not sustainable for everyone to go […]

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Social Media Fails of 2015

Some might say that using social media is an art form. At Today’s Business, we take pride in our social media techniques, so when we come across social media fails, they make us cringe a little bit extra. Most social media fails come from the everyday user, but when big brands mess up, the whole […]

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The New Facebook Update

As always, social platforms are always updating to stay relevant with their users. You saw this precisely in my last blog about Snapchat’s new update. Facebook recently launched their new round of updates and they are actually pretty interesting. Facebook has made a number of updates, specifically for mobile users. Let’s check out what they […]

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Building a Website From Start to Finish

For people without experience in the field, it can seem like an impossible and daunting task to create a website.  It is simply something that you do not know how to do, so you do not try.  Below, I have broken down the website building process into 6 relatively easy steps. With some practice, you […]

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How to Utilize A Large Social Following To Help With Market Research

What’s your definition of marketing? Have you ever taken the time to think about how YOU define marketing?  Before I blow your mind with the easiest and simplest definition of marketing, let’s first check out the dictionary definition courtesy of Merriam Webster: “The activities that are involved in making people aware of a company’s products, […]

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Recipe for Business Blogging Success

Ingredients: SEO Strategy (CM) Topic For your audience Links Share-ability Attention Grabbing Title Pictures Consistency Brand Awareness Combine all ingredients and share.   Sound easy enough? In reality, keeping up with a business blog might seem difficult, especially with all of the other day-to-day operations of keeping a business running. However, business blogging should not […]

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Three Steps to Creating the Best Facebook AD

Graphic design is very important in the digital industry, as it creates brand awareness and is crucial in advertising. This is especially important when fans visit the Facebook page of their favorite brand, restaurant, or bar and the first thing they see is their cover photo. Check out my tips for creating an eye-catching Facebook […]

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How Personality Theories Affect Social Media Engagement

Understanding social media habits is derived from understanding your own personality type. Myers-Briggs type indicator (MBTI) is a self-examining survey designed to indicate psychological preferences on how people perceive the world and make decisions. Do you know who makes up your social media audience? Who is listening when you communicate through social media? Most importantly, […]

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