Preface There is often the belief in business that you have to spend money to make money. This is only true if you spend money efficiency. In an industry with razor thin margins, a physician group may currently not have the resources (primarily time) to engage in ecosystem of digital marketing services that are be […]
Read More
Content marketing can be a confusing concept to grasp. Different from traditional marketing methods, content marketing aims to do more than push a product to one specific audience. Using engaging and useful content, this type of marketing serves to establish customer loyalty among both old and new customers. A simple way to understand content marketing is […]
Read More
Preface In the digital age, all medical practices heavily rely on search results in order to facilitate new patients in discovering the practice and to aid returning patients in making appointments. Showing up in Google Search results is a great way to stimulate growth in both those areas. However, ensuring that the practice shows up […]
Read More
Preface Advertising is a major factor in the mortgage industry. More so than other areas of business, the mortgage industry is especially reliant in getting the word out about financing options for potential homebuyers. Potential homebuyers cannot just go to a store and acquire the financing they are looking for, making advertising and visibility that […]
Read More
As we see in every business sector, your customers’ primary attention has moved to digital. Healthcare is no different. Rather than just listening to what a doctor tells them, the patient now does a ton of research. According to Pew Research, one in three American adults have gone online to learn about a medical condition […]
Read More
With various styles of design and different paths one can take, beginning a career or even a hobby in graphic design can be overwhelming. You could prefer to do print work or digital work, focus on websites or designing magazines; the possibilities are endless. While it can be scary to choose one path, pursuing a […]
Read More
Live chats are perfect for customers that do not like to talk on the phone, have questions after hours, or are just too busy to reach out any other way. More and more companies are utilizing live chat features like SnapEngage on their websites to help increase sales. If your business is looking to chat […]
Read More
Via Pixabay In today’s digital world, information is more prone to hacking than ever before, which creates a serious safety issue. Most websites can be developed and hosted on the Internet without thinking much about safety. Healthcare practices and other establishments in the medical industry, however, must proceed with caution for various safety reasons. In […]
Read More
Imagine going online, searching your name and finding people “reviewing” you. It wouldn’t be fun no matter how nice of a person you are. Let’s be real here, not everyone is going to like you. And that’s ok! This reality is something most people do not have to deal with. On the other hand, doctors […]
Read More
Preface Fertility is an issue that affects many people, but is not necessarily something that everyone who is affected is comfortable talking about with others. Often times, these types of conversations are left for the closest members of a family. Why does this matter when it comes to a multi-physician fertility practice’s digital marketing strategy? […]
Read More
