In terms of Search Engine Optimization, or SEO, the main focus for years has been building links in order to increase your website’s organic search performance. This focus has changed as of late thanks to content marketing. SEO isn’t simply link building. In order to see maximum organic success in the SERPs, a combination of […]

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Social media is a great way to both engage with and market to consumers. No matter what your favorite social media platform is, there is a way to capitalize on the channel’s success to bring awareness to your business. From great engagement with their customers to amazing ads, below are 5 brands that we believe […]

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Preface In the current state of digital marketing SEO, content is a crucial component for improving a website’s relevance and domain authority within search engines. The challenge, however, is everyone in the know is following suit. This ever-increasing competition makes finding new strategies for higher search rankings a continuous challenge.   Starting Point AMP stands […]

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Which is better for your business: SEO or SEM?|Showing the difference between SEO and SEM on Google

As a full service digital marketing agency, a common question we receive from our clients is “Where will I see more success: SEO or PPC?” The answer isn’t as black and white as many would hope it to be. When done correctly, both SEO and SEM can help get you on the front page of […]

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