By Tom Ottaiano, CEO, Today’s Business Working from home the past few months, I have begun to see how my home-life and work-life are connected. As both a father and a business owner, it has become clear to me that running a business and raising children isn’t all that different. Not only do they require […]
Read MoreMonth: June 2020
Why Some of the Most Successful Entrepreneurs are Former Athletes
By Tom Ottaiano, CEO, Today’s Business As a former athlete leading a digital marketing company, I often find myself looking up to famous athletes like Lebron James and Tom Brady for the successes they’ve had with developing new brands and building up teams. From founding production and media companies to creating wellness programs and charitable […]
Read MoreThe Ultimate Father's Day Gift Guide
For the Dad Who Loves Sports FOCO has the perfect products for dad! Florals, straw hats, flip flops, swim trunks, and more! Get your dad what he really wants right now….sports! Straw Hat: $35 Floral Button Up: $50 Flip Flops: $20 Swim Trunks: $25 – $40 For the Dad Who Loves the Outdoors These sunglasses […]
Read MoreWhy Now is the Best Time to Go All In with Digital Marketing
By Tom Ottaiano, CEO, Today’s Business For the last few decades, digital marketing has continued to emerge and evolve. At first it was just a new way to market, but now it is proving itself as a necessity for businesses everywhere. As CEO at Today’s Business, I’ve seen this transformation accelerate within the past few […]
Read MoreWhy Google Shopping Opening Up Free Product Listings is Huge for Retailers and Consumers
Google has taken a gigantic shift towards competing with Amazon. Google announced that they are going to roll out free listings on Google’s Shopping search. With the COVID-19 Pandemic, Google is trying to help brick and mortar retailers sell their products online. Bill Ready, President of Commerce at Google stated: “For retailers, this change means […]
Read MoreUnderstanding Facebook’s Special Ad Category for Real Estate Advertisers
In August of 2019, Facebook officially rolled out its Special Ad Category update within Facebook Ads Manager, which restricts ad targeting options for any account running ads related to credit, employment, or housing. The purpose of this new ad category is to help advertisers avoid discriminatory practices. Facebook required all advertisers to identify whether or […]
Read MoreBrands Who Are Giving Back During the COVID-19 Pandemic
At Today’s Business, we have built a culture of positivity. Despite what might be happening around us, we try to be grateful for what we have and strive to be a light in a dark tunnel. That is why we started our #ShareTheGood campaign. In this article, we will be talking about brands that are […]
Read More5 Google My Business Features For Better Exposure
The Importance of Having a Google My Business Listing What does every business want more of? Exposure. One of the easiest ways to better your business appearance online is by creating a Google My Business listing and utilizing the essential (and free!) features. Google is one of the most trusted brands in the world, so […]
Read MoreHow Industries Are Adjusting to the COVID-19 Pandemic
The coronavirus pandemic outbreak has permanently changed how the entire world operates. Every single business, employee, and customer is striving to adjust accordingly to keep their businesses alive, and finding new ways to cater to and accommodate their customers. In approximately 200 countries worldwide, there have been over 500,000 cases of COVID-19, and these numbers […]
Read MoreThe Top 5 Sports Blogs Ranked by Fan Loyalty
At Today’s Athletes, we’ve interacted with thousands of fan pages and team blogs. People often ask us “Who has the most loyal fans?”. From our experience, a few have stood out from the crowd. Check out the list below to see how Today’s Athletes ranks the top sports blogs by fan loyalty. 1. Russian Machine […]
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