By Tom Ottaiano, CEO, Today’s Business Working from home the past few months, I have begun to see how my home-life and work-life are connected. As both a father and a business owner, it has become clear to me that running a business and raising children isn’t all that different. Not only do they require […]

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By Tom Ottaiano, CEO, Today’s Business As a former athlete leading a digital marketing company, I often find myself looking up to famous athletes like Lebron James and Tom Brady for the successes they’ve had with developing new brands and building up teams. From founding production and media companies to creating wellness programs and charitable […]

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PREFACE Forever Collectibles Inc. (FOCO) is one of the largest manufacturers and distributors of licensed merchandise in the world. They have partnerships with all of the major sports franchises (NFL, NBA, MLB, NHL, etc.) as well as entertainment franchises such as DC Comics, Game of Thrones, & Stranger Things. FOCO has traditionally sold most of […]

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The world is buzzing these days with what’s going on surrounding the COVID-19 Pandemic. Regardless of where you turn, you’ll see some good news and unfortunately, some bad news. For affiliate marketers, that holds true as well. How? Let me explain. The Bad News (Because when asked if you want the good news or bad […]

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For the Dad Who Loves Sports FOCO has the perfect products for dad! Florals, straw hats, flip flops, swim trunks, and more! Get your dad what he really wants right now….sports! Straw Hat: $35 Floral Button Up: $50 Flip Flops: $20 Swim Trunks: $25 – $40 For the Dad Who Loves the Outdoors These sunglasses […]

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By Tom Ottaiano, CEO, Today’s Business For the last few decades, digital marketing has continued to emerge and evolve. At first it was just a new way to market, but now it is proving itself as a necessity for businesses everywhere. As CEO at Today’s Business, I’ve seen this transformation accelerate within the past few […]

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Client Overview The client is one of  the largest independently owned network of orthopedic specialists in the state of Illinois, offering over 20 different locations and 100 different physicians. At the end of 2017, the group commissioned a new website to replace their old one. Today’s Business has been redesigning elements of the website since, […]

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Google has taken a gigantic shift towards competing with Amazon. Google announced that they are going to roll out free listings on Google’s Shopping search. With the COVID-19 Pandemic, Google is trying to help brick and mortar retailers sell their products online.  Bill Ready, President of Commerce at Google stated: “For retailers, this change means […]

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In August of 2019, Facebook officially rolled out its Special Ad Category update within Facebook Ads Manager, which restricts ad targeting options for any account running ads related to credit, employment, or housing. The purpose of this new ad category is to help advertisers avoid discriminatory practices. Facebook required all advertisers to identify whether or […]

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At Today’s Business, we have built a culture of positivity. Despite what might be happening around us, we try to be grateful for what we have and strive to be a light in a dark tunnel. That is why we started our #ShareTheGood campaign. In this article, we will be talking about brands that are […]

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