Does Your Business Appear in Google?

You’ve been watching your business flourish, but you want more, and things aren’t progressing as fast as you’d like. A website is one of the most crucial elements of a business today – it’s the digital representation of who you are. 91% of online adults use search engines to find information on the web, and these searches are crucial to your success.

Ranking highly in search related to your business is one of the best ways to increase business exposure, and SEO encompasses a number of vital tactics to bring you more business online. Don’t wait until it’s too late to start thinking about utilizing SEO tactics. Our team of experts has knowledge in every area of SEO, and with our help, your business will go further than ever before. But what is search engine optimization, anyway, and why is it important?


SEO stands for Search Engine Optimization – the practice of maximizing the number of visitors to your website through search results. In its simplest terms, SEO draws upon the use of keywords, links, and other strategic elements to ensure that the organic search engine results of topics related to your business bring searchers directly to you. Quality of traffic ensures that people are visiting your site for the right reasons, and once quality is attained, the focus can shift to quantity. When you begin utilizing SEO tactics within your web content, you will start to notice an upward trend in your website traffic, as well as within your sales and the success of your business.


SEO is a huge help to businesses, as it often serves as the primary channel for driving online traffic to your website. The ultimate goal of SEO is to bring your webpage into the top search results of your market. Since 65% of people see online searches as the most trusted source of information, the internet is the best place for businesses to gain potential clients.


No business is the same, and that’s why at Today’s Business we tailor our search engine optimization approach to specifically meet your needs. Each client starts off with a 100+ point offsite and onsite audit, a content gap analysis, a master list of industry related keywords your customers are searching for, and a deep investment into understanding what makes your business tick. By gaining as much knowledge about your business before the work truly begins, Today’s Business ensures that your SEO campaign will get results.

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The Path to SEO Success


    Quality content that is useful to your clients is one of the most essential elements of an effective SEO strategy. In order to be high-quality, your content should be audience-focused, clear, coherent, engaging, and as relevant as possible to the main topic. Good and effective content doesn’t contain industry jargon, is shareable, and is broken up by subtopics and headers so that it can be scanned quickly. Your content is what potential customers are going to find once they reach your website, and we will work with you to assure that it is of the highest quality.


    On-site SEO is the practice of optimizing elements directly on your website. It helps businesses rank higher in searches and earn more relevant traffic to their site, as it allows visitors to quickly determine what a page is about. It also allows the search engines themselves to get an idea of what a person visiting the site would see, and search engines are highly trusted by consumers. We will help assure you that the content of your site is in-depth and user-friendly, which is essential for reaching the largest audience. Tactics include restructuring content, adding internal linking, improving the user experience of a page, and changing keywords to improve search relevance.


    Technical SEO focuses on the structure of your website. In order to ensure that people who visit your site are being sold on your products or services, you need to ensure that it is as technically advanced as possible. The most important facets of technical optimization are mobile-friendliness, fast loading speed, ensuring that your site has no duplicates, structured data, and semantic markup. We will work with you to make sure your site architecture is solid and user-friendly, which will make it more likely to appear higher in searches, thus bringing you more traffic, clicks, and sales.


    Link building is the process of getting links to your website, preferably links from high-authority and quality sites that are relevant to your business. Link building gives a site more visibility in search results, aids in the receiving of traffic from other sites, gives the site credibility (when the incoming links are of high quality), and helps in getting indexed in search results more quickly. Think of it as the company you keep – if your website is being seen with the likes of other great websites, search engines will have a better perception of you. Link building can be achieved through many methods, and we know them all.


    Your website is often the first impression that consumers get of your company, so keeping your site properly maintained is essential to keeping current customers and gaining new ones. In order to attain and retain customers, ensure that your website is up-to-date, customer-centered, and relevant to your customers’ needs. All links and contact forms should be in working order, and important information should be well-organized, current, and easy to find. We will teach you the ins and outs of keeping your site as technically optimized as possible.

    Website security is also extremely vital to your site and your business. If your website is breached, you risk losing access to your site, compromising sensitive client/customer data, and having credit card and transaction information stolen. All of these outcomes could be detrimental to your business, and will heavily impact your customers’ trust in you. Having a security seal on your website and creating a security plan are effective ways to ensure that your website is secure and your customers can trust you.


    In order for people to find the content you spend time creating, you will need to have a strong focus on the use of relevant keywords. You need to know exactly who you are targeting and why, focus on topics that people will care about, and work towards using keywords that your competition may have overlooked. Through the use of online tools and websites (such as Google Trends), you can see the rankings and trend cycles of specific words and phrases, and use them to your advantage. With our help, the use of relevant and trending keywords will bring your business to a level that you didn’t even know was possible.


    Being vigilant about SEO and search trends is extremely important to your business, because if you fall behind, your competition will beat you to the punch. If you want the effort you put into your SEO tactics to be effective, you need to stay as up to date as possible with what search engines are looking for. Google changes its search algorithm over 500 times a year, and these changes affect the results of searches that could be bringing people to your website.


    Local SEO is related to optimizing your strategies so that potential customers searching for your local business are able to find it easily. Local markets can be some of the most competitive, so utilizing local SEO tactics is essential for getting ahead of your competition. Local SEO tactics include making every character count when it comes to your title and description tags, ensuring that your business is listed (and listed correctly) in online business directories, creating a Google My Business listing, and interacting with customers online. With our help, your online presence will be optimized to directly benefit your business and your local customers.


    Conversion Rate Optimization is focused on increasing the percentage of actions completed on a site (conversions), which will help you increase your revenue per site visitor. The process involves identifying your conversion goals and optimizing the area of your website that receives the highest amount of traffic, and then testing these changes through A/B or multivariate tests. With our help, you will be converting passive visitors into devoted customers in no time.


    In today’s highly-digital age, a business’ website is a hub for information, customer activity, and revenue. With the help of Today’s Business for the use of SEO tactics, your company will have more online traffic and revenue than ever before. If your marketing strategy is nonexistent or incomplete, your business will suffer. It would be devastating for all of your hard work to go to waste due to a lack of changes that could have easily been made. We want to help you develop new marketing strategies, enhance your existing ones, and get you more leads and traffic to your site. Through SEO and its related services, website optimization, and an active social media presence, we will help your business move miles ahead of the competition in no time.



If you run a business, SEO should be a top priority for you, and Today’s business can help you implement SEO tactics in the most effective way possible. Our knowledge of the marketing world and of what makes a website successful will only serve to benefit you, and we would love to work directly with you to bring your company to the next level. Contact us today to talk about how we can help you, and reach out to us for a site audit. This will allow us to tell you exactly why your site isn’t performing as well as it should be, and with our help, you will see the execution of your success unfold right before your eyes.


Want to see your business grow with legitimate, long-lasting results? Contact us today.

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Today’s Business is a multi-channel digital marketing agency based in Pine Brook, NJ, working directly with clients to provide comprehensive oversight to their personal digitized marketing plan. We assist clients in setting up goal-oriented strategies that help bring in more business, and keep them at the top of their game. In today’s economy, a business success depends on how well it performs in the online world. We help our clients optimize their online presence through varying strategies of SEO in order to ensure that they are bringing is as much possible.

Markets Served

Today’s Business has provided SEO and other Digital Marketing Services to the following industries:

  • Accounting
  • Chemical Engineering
  • Demolition
  • E-Commerce
  • Energy
  • Fashion
  • Finance
  • Healthcare
  • Hospitality
  • IT
  • Law Firms
  • Logistics
  • Manufacturing
  • Nutrition
  • Orthopedics
  • Physical Therapy
  • Plastic Surgery
  • Real Estate
  • Recycling
  • Restaurants
  • Retail
  • SaaS Companies
  • Telecommunications
  • Waste Management